Kashmir is witnessing an unprecedented surge in tourism this spring, with over 3 million visitors recorded in 2024—a more than 10% increase from the previous year.
This growth is attributed to significant improvements in connectivity and infrastructure, positioning the region as a premier destination for both domestic and international travelers. The completion of the Z-Morh Tunnel, a 6.5-kilometer project inaugurated in January 2025, has been pivotal in enhancing year-round access to Sonamarg, a key tourist destination. This development has not only reduced travel time but also ensured consistent tourist inflow, even during winter months.
In Srinagar, the Indira Gandhi Memorial Tulip Garden has become a focal point for spring tourism, attracting thousands of visitors daily. The garden’s vibrant display of tulips against the backdrop of the Zabarwan Range offers a picturesque experience that has been widely shared on social media platforms, further boosting the region’s appeal. Gulmarg continues to draw adventure enthusiasts with its renowned ski slopes and the Gulmarg Gondola, one of the highest cable cars in the world. Pahalgam and Sonamarg offer serene landscapes and trekking opportunities, catering to nature lovers and adventure seekers alike.
The surge in tourism has had a positive economic impact on local communities. Increased demand for accommodations, guided tours, and local handicrafts has provided employment opportunities and boosted income for residents. The introduction of services like Uber’s boat-hailing on Dal Lake exemplifies the blend of tradition and modernity, enhancing the tourist experience while supporting local livelihoods Efforts are also underway to ensure sustainable tourism practices. Initiatives include geo-tagging of the region’s iconic Chinar trees to monitor and conserve these ecological treasures amidst increasing tourist footfall
As Kashmir continues to evolve as a tourist hotspot, the focus remains on balancing growth with sustainability, ensuring that the region’s natural beauty and cultural heritage are preserved for future generations.
Kashmir Spring Tourism Flourishes with Enhanced Connectivity and Record Visitor Numbers