Sangola Municipal Council has tightened rules for digital banners, flex boards and advertising displays, making prior permission mandatory and restricting authorised installations to 11 designated locations in the city. Officials said action would be taken against unauthorised banners placed in public spaces, at junctions, along roadsides and on government property.
The instructions were issued at a meeting with digital banner printing businesses chaired by Sangola municipal president Ananda Mane and chief officer Dr Sudhir Gawali. The meeting was held to establish measures for regulating digital banners and flex displays across the city.
Under the new requirements, businesses seeking to install digital banners must obtain permission from the municipal council before putting them up. Printing businesses must also secure a no-objection certificate for their operations, according to the instructions issued at the meeting.
Every authorised banner will be required to carry a QR code issued by the municipal council. The QR code is intended to identify displays that have received municipal approval, allowing the civic administration to distinguish permitted banners from unauthorised advertising in public areas.
The council has fixed three permissible banner sizes: 10 by 10 feet, 10 by 15 feet and 10 by 20 feet. Digital banners may be installed only at the 11 locations identified by the municipal administration. The instructions apply to banners and advertising boards placed in public places, at intersections, beside roads and on government-owned property.
Chief officer Dr Gawali directed officials to take action in accordance with the Supreme Court’s directions in Public Interest Litigation No. 155 of 2011. The meeting was attended by administrative officer Sachin Pade, acting sanitation inspector Mahesh Rajput and representatives of the digital banner printing industry.
The decision places responsibility on both advertisers and printing businesses. Advertisers must obtain municipal permission before installation, while printing businesses are required to follow the approved sizes and include the council-issued QR code on each banner. Displays outside the approved locations or without the required authorisation could face municipal action.
The council’s measures create a registration and location-control system for outdoor advertising in Sangola. By limiting installations to 11 sites and requiring identification through QR codes, the civic body has linked permission, placement and enforcement to a single regulatory process. The next step is implementation of these requirements against unauthorised banners and flex boards across the city.
