Hyderabad’s Gudimalkapur flower market is preparing for a sharp increase in festival demand as traders stock large quantities of flowers and garlands ahead of Ganesh Chaturthi. Supplies are arriving from Karnataka, Andhra Pradesh and Telangana, while more than 270 stalls are being readied for purchases by households, traders and Ganesh pandals across the city.
The market has seen heightened activity, with flowers being arranged and processed in bulk before the celebrations. Department of Agricultural Marketing officials are monitoring arrivals from different States, according to the report.
B Revanth, Grade-3 secretary of the Gudimalkapur Agricultural Market Committee, said tonnes of fresh flowers were arriving daily and that the market was expecting a major surge in activity during the festival period.
The market is receiving shipments from several important floral belts. These include Bengaluru, Chikbalapur and Mysore in Karnataka; Kadapa, Vijayawada and Mylavaram in Andhra Pradesh; and cultivation zones across Telangana. The movement reflects the regional supply network that feeds Hyderabad’s wholesale floral trade during a major festival season.
A marketing department official said the market received between 125 and 130 tonnes of flowers annually from these areas, with supplies doubling during festive seasons. The report did not specify whether the figure referred to a particular flower category or the market’s total annual arrivals.
Around 2,000 traders participate in daily transactions at Gudimalkapur between 3 am and 1 pm. The market handles both loose flowers and garlands, allowing buyers to purchase material in bulk for religious events, household celebrations and commercial decoration.
Among the flowers being prepared for the expected demand are marigolds, jasmine, chrysanthemums and lilies. Traders are also arranging decorative floral sheets and heavy garlands, which are being sourced by Ganesh pandals across Hyderabad.
Trader V Shankar said thousands of Ganesh pandals in the city were buying intricate floral sheets and large garlands directly from Gudimalkapur to create elaborate settings for Lord Ganesha. The demand is adding to activity across the market as traders coordinate supplies arriving from neighbouring districts and other States.
The market’s operating hours and concentration of wholesale activity make early-morning arrivals central to the festival supply chain. With transactions taking place from 3 am, the preparations involve not only flower sellers but also growers, transporters, artisans and organisers of public and community celebrations.
Officials from the Department of Agricultural Marketing are continuing to monitor the arrival of flowers as the festival approaches. Traders and market authorities are expected to manage the increased flow of supplies and transactions during the period of peak demand.
