Ather Energy is preparing to expand exports to more markets in Asia and Latin America while adding up to 10 lakh electric two-wheeler units a year through its upcoming Maharashtra facility, as the company balances overseas ambitions with rising domestic demand.
Ravneet S Phokela, chief business officer at Ather Energy, told BusinessLine on the sidelines of a launch that exports could make a meaningful contribution to the company’s revenues over the next five to seven years. The company has recently started exporting to Nepal and Sri Lanka and is assessing further markets in Asia and Latin America.
Ather’s immediate priority, however, remains the Indian market. Phokela said the company’s existing plant in Hosur, Tamil Nadu, does not have sufficient capacity to meet current demand. The facility currently produces about 30,000 to 35,000 units a month.
The upcoming Maharashtra plant is expected to add a total capacity of 10 lakh units a year in two phases. The first phase, with capacity for 5 lakh units annually, is scheduled to go live around December. Phokela said it would typically take another four to six months for the first phase to reach full capacity. A second 5-lakh-unit phase is planned subsequently.
With production from both facilities, Ather expects monthly output to reach about 42,000 units from December, according to Phokela. The additional capacity is intended to support the company’s domestic expansion while creating room for exports, although the company has not disclosed the specific countries it is evaluating beyond Nepal and Sri Lanka.
The capacity expansion comes as electric two-wheeler adoption increases in key urban markets. Ather launched its Konarc electric scooter for Delhi-NCR at ₹79,999. Phokela said the region remains an important market for the company, with electric vehicle adoption rising from 6.27 per cent in the first quarter of FY26 to 9.23 per cent in the first quarter of FY27. He described this as 38 per cent year-on-year growth.
The Delhi-NCR launch links Ather’s production plans to a market where electric two-wheelers are gaining ground, while the Maharashtra facility is expected to address the supply constraints cited by the company. For customers, the timing and scale-up of the new plant will determine how quickly the company can increase availability across domestic markets.
Ather’s stated export strategy also reflects the operational challenge facing electric two-wheeler manufacturers: building sufficient production capacity for India’s expanding market while establishing a presence in overseas markets. The company said the next major production increase will come from the Maharashtra facility, with its first phase scheduled to begin operations around December.
