Nandini milk price revisions in Mysuru have triggered confusion among consumers after different products saw increases ranging from ₹8 to ₹25, despite the state government announcing an ₹8 rise for milk. The revised prices have been implemented following a circular issued by the Mysuru District Cooperative Milk Producers’ Societies Union, or Mymul, on October 30.
The circular revised the maximum retail prices and dealer prices for several varieties of Nandini milk, curd, buttermilk and lassi sold through the union’s network. Mymul said the changes were made in accordance with instructions from the Karnataka Milk Federation (KMF).
The ₹8 increase applies to toned milk, whose price has risen from ₹46 to ₹54 per litre. However, Shubham standard milk has increased from ₹52 to ₹64 per litre, while Nandini special milk has also risen from ₹52 to ₹64 per litre. The half-litre pack of Shubham milk has gone up from ₹27 to ₹32.
Curd prices have seen larger increases in some pack sizes. The maximum retail price of a 200-ml pack has increased from ₹13 to ₹16, while the half-litre pack has risen from ₹28 to ₹34. The one-litre curd bucket now costs ₹110, up from ₹85. The five-kilogram bucket has increased from ₹395 to ₹465, and the 10-kilogram bucket from ₹780 to ₹920.
The revised prices for other products include an increase in the 200-ml buttermilk pack from ₹10 to ₹12 and a rise in the 200-ml lassi pack from ₹14 to ₹16. The differences across products and pack sizes have led to disputes between consumers and sellers at milk outlets, according to the report.
Dealers, franchise parlour operators and licence holders of Ksheera Kendras have also faced difficulties explaining the changes to customers. Retailers have reportedly sought an additional ₹1 for storing milk in freezers, adding to consumer complaints about the final price being charged.
The controversy has also drawn political criticism. Former Mysuru MP Pratap Simha shared photographs of prices printed on milk packets on social media and questioned whether consumers were being charged more than the announced increase. His remarks included an allegation concerning the distribution of the additional amount; that allegation was not independently established in the report.
A Mymul official said prices are determined according to the fat content of the milk and that a uniform increase does not apply to every variety. The explanation indicates that the revised pricing is linked to product categories rather than a single increase across all Nandini milk packs. The October 30 circular remains the operative document cited for the revised maximum retail and dealer prices.
