Mumbai’s plan to install six new hoardings along the city’s Coastal Road has ignited significant public dissent. Residents from Nepean Sea Road and Breach Candy have mobilised against the proposal, launching an online petition that has gathered 500 signatures by Wednesday evening.
The Brihanmumbai Municipal Corporation (BMC) has sanctioned the erection of four hoardings in Tata Garden and two in Haji Ali Garden. Given the Coastal Regulation Zone-II status of the land, these installations require clearance from the Maharashtra Coastal Zone Management Authority (MCZMA). Despite this procedural requirement, the public, alongside opposition groups and activists, have expressed substantial disapproval.
The initiator of the online petition, argues that placing hoardings along the Coastal Road undermines the commitment to sustainable and aesthetically pleasing open spaces. He emphasises that this move could compromise the area’s visual appeal, distract drivers, and potentially heighten accident risks. Furthermore, he raises concerns about the environmental implications of manufacturing and disposing of the hoardings. He asserts that Mumbai’s Coastal Road, which holds significant heritage value, should remain free from commercial exploitation to preserve its natural beauty for both residents and visitors.
Local resident Gita Bhatia from Malabar Hill concurs, stating, “The Coastal Road should be preserved as an open space or garden, rather than being used for commercial purposes.” Similarly, a Tardeo spokesperson criticised the BMC’s decision, alleging a breach of prior promises made regarding the prohibition of hoardings on the Coastal Road. In response to the public outcry, a civic official has clarified that the hoardings in question do not contravene any Supreme Court orders. The official noted that permissions were granted before the Ghatkopar hoarding incident and assured that no new permissions have been issued since. The final approval for these hoardings will be contingent upon clearance from the MCZMA.
