Greenply Industries Ltd., one of India’s top interior infrastructure brands, has renamed Mumbai’s Lower Oshiwara Metro Station to “Greenply Lower Oshiwara” as part of a bold, multi-city transit media campaign designed to integrate the brand directly into the daily lives of urban commuters.
The move marks a major investment in out-of-home (OOH) advertising, positioning Greenply at the heart of India’s busiest public transport networks. In addition to the Mumbai metro rebranding, the campaign spans across Bangalore, Chennai, and Kolkata — including full metro train wraps in Chennai, extensive bus wraps in Bangalore, and branded bus queue shelters in Mumbai and Kolkata. “This isn’t just about visibility,” said Yatnesh Pandey, Vice President – Marketing at Greenply. “It’s about becoming part of the daily urban rhythm, connecting with people in the spaces they inhabit most—on their way to work, at a bus stop, or inside a metro station.” With metro ridership as high as 95% in Chennai, 60% in Bengaluru, and 55% in Mumbai, transit media is emerging as a powerful tool for high-frequency brand exposure. Industry data indicates that commuters tend to be more receptive to branding in high-dwell environments like stations and transport hubs, where they spend minutes absorbing their surroundings.
Greenply’s strategy capitalises on this trend, embedding its identity into high-traffic urban infrastructure to ensure maximum recall when customers are ready to make decisions on interior materials—typically long purchase cycles requiring brand familiarity and trust. This latest initiative builds on Greenply’s legacy of forward-thinking OOH efforts. The company previously launched ‘Zero Emission’ bus shelters in Delhi built with its eco-friendly plywood, featuring real-time air quality monitors and plant-based air purification systems. Those shelters served both branding and public utility purposes.
With the brand promise “Har Zarurat Ka Reply” woven throughout the campaign, Greenply reinforces its commitment to being the go-to solution for interior needs—visible, accessible, and top-of-mind across India’s urban landscape.
