Bokaro’s automobile dealers recorded sales worth about Rs 50 crore on Dhanteras, with more than 1,000 cars, SUVs and two-wheelers sold or delivered across the city, even as limited vehicle supply prevented several customers from receiving their booked vehicles.
Four-wheeler showrooms reported particularly high customer footfall during the festive period. Dealers said advance bookings had begun weeks before Dhanteras, but deliveries remained below booked orders because vehicles were not available in sufficient numbers.
One showroom owner, Manish Jain, said the outlet had bookings for around 190 vehicles but delivered 126 cars and SUVs on Dhanteras. He said bookings were continuing for Diwali and Chhath Puja, and that the showroom expected demand to remain strong through the festive season.
Hindustan Agency senior official Manish Bansal said the showroom received advance bookings for about 260 cars but delivered 200 vehicles on Dhanteras because of supply constraints. Another showroom manager, Paramjit Kumar, said his outlet delivered 80 vehicles against 149 bookings.
Dealers collectively delivered more than 400 cars and SUVs in the city. The gap between bookings and deliveries indicates that customer demand was stronger than the available inventory at several dealerships. The report did not specify whether the shortages were linked to particular manufacturers, models or components.
The festive demand also extended to two-wheelers, with more than 500 sold across Bokaro. Dealers reported increased interest in electric vehicles. Ravishankar Chaudhary, a Sector 3 resident, said he bought an electric scooter for his wife because rising petrol prices made electric mobility more economical for daily commuting.
The sales surge reflects the role of festival-linked purchasing in Bokaro’s urban mobility market. Dhanteras is traditionally considered an auspicious occasion for high-value purchases, and one customer, Mukesh Kumar of Sector 2, said he had planned his new car purchase nearly two months earlier to receive delivery on the day.
The reported sales also point to a continuing shift in the composition of urban vehicle demand. While cars and SUVs accounted for a substantial share of the business value, two-wheelers remained a major part of the sales volume, and dealers observed growing interest in electric scooters. The report does not provide a detailed comparison of electric and internal-combustion vehicle sales.
Dealers said bookings for the remaining festive period were still being received. Their immediate operational challenge was to convert those bookings into deliveries while managing constrained supplies. Further deliveries are expected through Diwali and Chhath Puja, according to the dealerships cited in the report.
