Zomato has launched Limitless Delivery, a new feature that allows users to order from selected restaurants located up to 40 kilometres away within the same city, expanding food-delivery access across Delhi-NCR, Mumbai, Bengaluru, Chennai, Kolkata, Pune and Hyderabad.
The feature is designed to give customers access to restaurants and cuisines that may not be available near their delivery address. However, the 40-kilometre distance is an upper limit rather than a guarantee that every restaurant within that radius will serve every location.
According to the report, the feature can be accessed through a separate Limitless Delivery shortcut under the Explore More section on the Zomato app homepage. Users can select a restaurant from the list of outlets accepting long-distance orders and place an order through the normal process.
Customers can also search directly for a specific restaurant on the app. The search results will indicate whether the restaurant can deliver to the chosen address. The available options will depend on the user’s location and the delivery service operating between the restaurant and that address.
Aditya Mangla, chief executive officer of Zomato’s food and delivery business, said the initiative would allow customers to explore the possibility of ordering from favourite restaurants located farther away within the same city. The feature therefore extends the platform’s restaurant discovery function beyond the immediate neighbourhood around a customer’s address.
The service will depend on three operational conditions: the restaurant must accept long-distance orders, the customer’s address must fall within its delivery area, and a delivery partner must be available at the time of the order. These conditions mean that access to a restaurant may change according to location, restaurant participation and delivery capacity.
Zomato has not specified whether orders placed through Limitless Delivery will attract an additional delivery charge. The company has also not separately stated how long long-distance orders will take to arrive. Customers will therefore need to check the delivery fee and estimated delivery time displayed in the app before confirming an order.
The launch adds a longer-distance layer to app-based food delivery in some of India’s largest urban markets. Its practical use will depend on how many restaurants participate, how delivery availability is managed across city zones and what charges and delivery times are shown to customers during ordering.
