Verka milk prices have increased by Rs 1 to Rs 8 across Punjab, Chandigarh and adjoining markets, including Delhi-NCR, with the revised rates taking effect from the morning of November 13. The Punjab State Cooperative Milk Producers’ Federation Limited has raised prices for several pouch sizes while leaving select smaller packs unchanged.
The revised rates were communicated through a circular issued by the federation on Thursday. The circular followed a video conference meeting to discuss the prices of other prominent dairy brands operating in Punjab and neighbouring areas.
For 500 ml packets, full cream milk now costs Rs 38, up from Rs 36, while standard milk has risen from Rs 33 to Rs 35. Toned milk is priced at Rs 31, compared with Rs 30 earlier. Double toned milk has increased from Rs 27 to Rs 28, cow milk from Rs 31 to Rs 33, and skimmed milk from Rs 24 to Rs 25.
The price changes also apply to one-litre packs. Full cream milk now costs Rs 76, against the earlier Rs 72, while standard milk has increased from Rs 65 to Rs 69. Toned milk is priced at Rs 61, up from Rs 59, and double toned milk at Rs 55, compared with Rs 53 previously.
For larger packs, the price of 1.5-litre full cream milk has increased from Rs 106 to Rs 112, while standard milk now costs Rs 102 instead of Rs 96. Cow milk in the same pack size has risen from Rs 90 to Rs 96. The two-litre full cream pack is now priced at Rs 150, up from Rs 142, while the standard milk pack costs Rs 136, compared with Rs 128 earlier.
The federation has not changed the maximum retail price of 180 ml double toned milk or 350 ml toned milk. However, the 350 ml toned milk pack will be reduced to 320 ml, and the 450 ml standard milk pack to 430 ml, once the existing packaging-film stock is exhausted. This means consumers will see a lower quantity in those packs without a change in their stated prices.
Distributor and retailer margins will remain unchanged, according to a separate circular issued to distributors and retail chain outlets. The federation also specified additional overprinting charges for supplies to selected adjoining areas. The charge for Shimla, Solan, Baddi, Parwanoo and Nalagarh will be Rs 2 per litre and Rs 3 per 1.5-litre pouch. Supplies routed to Uttarakhand, Bilaspur, Nahan and Paonta Sahib will attract charges of Rs 4 per litre and Rs 5 per 1.5-litre pouch.
The revised prices apply across Punjab, Chandigarh, Panchkula, Mohali, Kalka, Ropar and adjoining areas. The changes bring both direct price increases and pack-size revisions to a widely distributed daily-consumption product, while bulk milk variants remain outside the latest retail price revision.
