Uber is set to venture deeper into India’s digital economy with its latest move—launching a business-to-business (B2B) logistics service in Delhi through the Open Network for Digital Commerce (ONDC).
The initiative signals Uber’s strategic pivot beyond mobility, into the fast-growing segment of hyperlocal delivery, and highlights its commitment to reshaping how Indian businesses connect with customers.
The new B2B logistics service, expected to debut soon, will initially serve food deliveries, followed by expansion into eCommerce, grocery, pharmacy, and healthcare logistics. Uber has not confirmed a specific launch date, but the announcement aligns with the Indian government’s ambition to create a decentralised, inclusive and sustainable digital commerce infrastructure through ONDC.
ONDC, a not-for-profit public platform backed by the Indian government, aims to democratise the digital marketplace by reducing the dominance of closed e-commerce ecosystems and empowering small and medium enterprises (SMEs). With this partnership, Uber is leveraging its urban mobility infrastructure and tech expertise to provide fast, efficient last-mile logistics exclusively to businesses onboarded onto the ONDC network.
The Delhi launch is a defining moment—not just for Uber’s India operations, but also for the national logistics ecosystem. It promises a decentralised alternative to traditional delivery models, supporting urban sustainability by optimising vehicle usage and enabling carbon-light operations. The platform will use Uber’s vast driver-partner network to offer real-time, on-demand logistics, reducing idle time and improving delivery speeds for small vendors and digital retailers.
Uber’s B2B logistics model in India mirrors its Uber Direct service introduced in the United States in 2020, which provides scheduled and same-day delivery of essential goods like groceries and over-the-counter medicines. However, in India, the service will function exclusively within ONDC’s open and interoperable digital ecosystem—offering a seamless and integrated delivery solution that supports India’s zero net carbon goals and inclusive commerce ambitions.
This isn’t the first step Uber has taken with ONDC. Earlier this year, the Uber app was integrated with Delhi Metro’s digital ticketing system, allowing users to buy metro tickets directly through the Uber app—an urban mobility feature made possible by ONDC’s interoperable platform. This move underlined the network’s capacity to break down barriers across service providers and streamline access for commuters.
The partnership with ONDC also allows Uber to compete in India’s crowded logistics space without building a separate delivery arm. By tapping into ONDC’s scalable public digital infrastructure, Uber can instantly connect with thousands of small businesses across the country, beginning in Delhi. With ONDC already present in over 400 cities, the potential for national expansion is clear.
Industry watchers say the move is poised to challenge incumbents like Dunzo, Shadowfax, and Porter, while also aligning with India’s push for a fairer, more decentralised e-commerce framework. As more global and local players adopt ONDC, the platform is fast becoming a symbol of India’s push for digital sovereignty and economic equity.
In a city like Delhi, where delivery speed, urban congestion, and service accessibility are critical concerns, Uber’s B2B logistics expansion may not just support small businesses—it could shape a new blueprint for climate-conscious, tech-enabled commerce in Indian cities.
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