E-commerce complaints in Gujarat rose 33% in 2025 compared with the previous year, with consumers reporting online fraud, poor-quality products and misleading advertisements, according to figures cited from the National Consumer Helpline. The state recorded 78,121 complaints over the past three years and the first quarter of 2026, placing it second nationally after Delhi in the reported complaint count.
The figures indicate that consumer disputes are expanding alongside online shopping and digital transactions in Gujarat. The complaints relate to several types of problems, including online shopping fraud, products that do not meet expected quality standards and advertisements or offers that consumers considered misleading.
According to the report, the increase was particularly visible in 2025, when complaints rose by 33% over 2024. The source also said that about 9,000 complaints were received from Gujarat during the first three months of 2026, up to March 31. That early-year volume has added to concerns about the scale of disputes emerging on e-commerce platforms.
The complaint figures place Gujarat among the states with the highest reported consumer grievances of this kind. Delhi was listed ahead of Gujarat, while the report described the state as being near the top of the national list. The data covers complaints registered through the National Consumer Helpline rather than an estimate of all online shopping disputes, meaning cases that are not reported to the helpline are not reflected in the figures supplied by the source.
The National Consumer Helpline has also acted on the complaints received from Gujarat. The report said all 78,121 complaints recorded from the state had been resolved. It did not provide a category-wise breakdown showing how many cases involved fraudulent transactions, defective or low-quality products, delivery disputes, refunds or misleading advertising.
The rise in complaints highlights the role of consumer grievance systems in the expanding digital marketplace. E-commerce transactions often involve consumers, online platforms, sellers, payment intermediaries and delivery companies, which can make responsibility difficult to establish when an order goes wrong. The figures cited in the report show the scale of complaints reaching the helpline but do not establish whether the increase was caused by a single platform, a particular product category or a specific form of fraud.
The report urged consumers to exercise caution while shopping online, particularly when dealing with unfamiliar websites or heavily promoted offers. It advised consumers who believe they have been deceived to contact the National Consumer Helpline promptly. The figures and complaint-resolution status were presented as part of the case for stronger regulation and closer oversight of online platforms.
