Amul milk prices will rise by Rs 2 to Rs 4 per litre across India from November 12, 2026, adding to household food costs after Mother Dairy announced a similar increase, according to a report by Aaj Tak Business.
The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets milk and dairy products under the Amul brand, has increased prices of its major packaged milk products by around 4% to 5%. The increase will apply nationwide from Thursday.
Amul Taaza, the brand’s toned milk containing 3% fat, will become Rs 2 per litre more expensive, representing an increase of about 3.3%, the report said. Amul Gold, which contains 6% fat, will see a Rs 4 per litre increase, equivalent to about 5.5%. The report did not specify the revised retail prices for each pack size.
The decision follows Mother Dairy’s announcement of a Rs 2 to Rs 4 per litre increase in milk prices. Together, the two changes are expected to affect consumers in cities and towns where packaged milk is a regular household purchase and where branded dairy distribution forms a significant part of daily supply.
GCMMF attributed the increase to higher production and processing costs. The company cited increases in green and dry fodder, animal feed such as oilcake, maize and jaggery, packaging film and fuel. It also pointed to challenging conditions caused by low and uneven rainfall in Gujarat and several other parts of India.
In a statement cited by Aaj Tak Business, Amul said the price adjustment was necessary to provide better returns to milk producers and support them during a difficult period. The cooperative said member unions had increased the price paid to farmers for milk by 4% to 5% over the past year.
Amul said around 80% of the revenue received from consumers is returned to its 36 lakh milk producers through its cooperative structure. According to the company, a substantial portion of the latest increase in retail prices will also reach milk producers, creating an incentive to maintain or increase milk production.
The announcement places the immediate retail impact of higher input costs alongside the income needs of dairy farmers. For consumers, the revised prices will apply from November 12, while the company’s stated objective is to use the additional revenue to support procurement prices and the wider cooperative supply chain.


