Mumbai Paint Company Kansai Nerolac Partners With ANA To Launch Sorakash Palette
Mumbai-based Kansai Nerolac Paints Limited has launched Sorakash, a sky-inspired colour palette developed in collaboration with Japan’s All Nippon Airways (ANA). The collection features 85 curated shades blending Japanese and Indian cultural influences, ranging from yellows and blues to greys and reds. Designed to appeal to homeowners seeking travel-inspired interiors, Sorakash merges ANA’s aviation heritage with Kansai Nerolac’s expertise in colour innovation, craftsmanship, and sustainable paint solutions, marking a unique Indo-Japanese partnership in decorative paints.
The name Sorakash combines Sora, the Japanese word for sky, with Akash, its Hindi counterpart, reflecting the collection’s cultural intent. The palette captures the many moods of the sky, offering homeowners a way to incorporate globally inspired, emotionally expressive colours into their living spaces. It also embodies principles of Japanese aesthetics, such as harmony with nature, precision, and attention to detail, while adapting them for the Indian residential context.Hirokazu Kotera, Executive Director of Kansai Nerolac, said the collection goes beyond aesthetics, emphasising Japan’s reverence for nature and meticulous craftsmanship. “The partnership with ANA, guided by its ‘Inspiration of JAPAN’ philosophy, reinforces our Japanese heritage while differentiating us in India’s competitive decorative paints market,” he explained.
Shigeru Ishimoto, General Manager of ANA’s Mumbai branch, highlighted the collaboration as a reflection of shared values in quality, reliability, and innovation. “This initiative enhances ANA’s brand presence in India while offering Kansai Nerolac new opportunities for growth through culturally nuanced design,” he added.Consumers engaging with the Sorakash palette via Kansai Nerolac’s NXTGEN painting services can also participate in a campaign to win return flight tickets to Japan. These curated colour offerings are expected to shape interior design decisions, reflecting a rising trend among homeowners for globally inspired, travel-infused living spaces.Kansai Nerolac, celebrating its 106th year, operates nine manufacturing facilities across India and maintains an extensive distribution network. The company has received multiple awards for sustainability and corporate social responsibility, including recognition in the S&P Dow Jones CSA ESG Index 2024 and the Golden Peacock Award for CSR.
Founded in 1952, ANA is Japan’s largest airline, maintaining SKYTRAX’s 5-Star rating for service excellence since 2013 and earning consistent global recognition for sustainability and operational quality. The Sorakash collaboration demonstrates how international partnerships can merge design expertise with cultural storytelling, creating innovative, sustainable, and aesthetically rich solutions for modern Indian homes.
