Connect India, a company supported by Aavishkaar Capital, has merged with the logistics arm of Bengaluru-based agri-platform Faarms, creating a new entity named Bharat Supply. This strategic consolidation is poised to become India’s largest logistics company focused on non-metro and rural markets, promising to bridge critical infrastructure gaps and foster economic inclusion across vast underserved regions, thereby accelerating sustainable and equitable development.
The newly formed Bharat Supply has immediately established a formidable presence, boasting a 5,000-strong localised workforce spanning 230 districts and reaching over 200,000 villages, effectively covering nearly one-third of all villages across the country. This extensive on-ground network is crucial for unlocking the immense untapped potential of India’s rural and semi-urban markets, ensuring that commerce can thrive even in the most remote areas.
Bharat Supply offers a comprehensive, full-stack logistics solution, encompassing last-mile delivery, seller pick-ups, sort centre operations, warehousing, and line haul services. This end-to-end capability serves a diverse client base, including Micro, Small, and Medium Enterprises (MSMEs), e-commerce players, agri-enterprises, and large corporates. Such integrated services are vital for streamlining supply chains, reducing inefficiencies, and ultimately contributing to a more sustainable flow of goods with a lower carbon footprint across the nation.
What truly differentiates Bharat Supply is its tech-enabled approach and commitment to 24-hour delivery, even in previously inaccessible parts of the country. This is made possible by a proprietary logistics infrastructure, deep on-ground presence, and real-time technology integrations. The company operates across 17 states and Union Territories, focusing on high-potential, underserved markets beyond metropolitan cities, ensuring that a farmer in a remote village or a small entrepreneur in a Tier-III town receives the same delivery experience as someone in a metro.
This strategic consolidation is not merely a commercial venture but an impact-led business with a profound societal vision. As Vineet Rai, Founder and Chairman of Aavishkaar Group, articulated, “With Bharat Supply, we are delivering not just logistics infrastructure but economic inclusion.” The company’s strong focus on inclusive employment, engaging local gig workers and entrepreneurs across semi-urban and rural India, directly contributes to gender-neutral and equitable development by creating livelihoods and empowering communities. By building the “backbone for commerce in the real Bharat,” Bharat Supply is set to drive long-term value for millions, fostering resilient and prosperous rural economies that are integral to India’s overall sustainable urban-rural growth.
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