Mars, Incorporated has launched a Global Capability Centre in Hyderabad, adding another multinational technology and business-services hub to a city that has positioned itself as a major destination for global capability centres. The centre will support digital innovation and business enablement across the company’s global operations.
Announced on Thursday, the Hyderabad GCC will form part of Mars’s international network of strategic hubs. According to the company, it will work across enterprise functions and markets, with a focus on improving the speed, consistency and visibility of operations.
The centre will use Genpact’s Agentic Operations as a core operating capability. Mars said the arrangement will help it design and support future operations across its global business. The announcement, however, did not disclose the centre’s investment value, employee strength, operational capacity or the number of functions that will be managed from Hyderabad.
Claus Aagaar, chief financial officer of Mars, described the Hyderabad facility as an addition to the company’s global network. “The Hyderabad GCC is a valuable addition to our global network, helping us strengthen how we work across markets, connect expertise and advance our digital capabilities,” he said.
The launch places Hyderabad’s technology and talent ecosystem at the centre of Mars’s enterprise-wide digital expansion. Global capability centres are typically established to consolidate specialised functions, support operations across markets and build access to technology and professional talent. In this case, Mars has presented the Hyderabad centre as a strategic hub rather than a facility serving only the company’s local business.
Telangana IT Minister D Sridhar Babu said Hyderabad had emerged as a leading destination for global capability centres. He attributed the city’s appeal to its technology ecosystem, skilled talent and business environment. The minister’s comments reflect the state government’s continuing effort to position Hyderabad as a base for multinational companies seeking digital, technology and business-enablement capabilities.
The launch also had a diplomatic presence, with Emilia B. Smith, acting public affairs officer at the U.S. Consulate General in Hyderabad, attending the event. The attendance underlined the international character of the investment and the city’s role in hosting global corporate operations, although no further details of the consulate’s involvement were provided.
Mars’s announcement adds to Hyderabad’s expanding profile as a centre for multinational corporate functions. For the city, such facilities can strengthen its position in the competition for global business operations and specialised talent. The immediate public details remain limited: the company has not stated how many people the centre will employ, when it will reach full operations or whether further expansion is planned.
Mars said the Hyderabad GCC would support its global business through digital innovation and business enablement. Its next operational milestones, including the centre’s scale, staffing and functions, will determine the extent of its contribution to Hyderabad’s GCC ecosystem.
