Nandini milk and curd prices have risen across Mysuru, with some products recording increases higher than the ₹8 per litre hike announced by the Karnataka government, leaving consumers and retailers struggling to understand the revised rates.
The Mysuru District Cooperative Milk Producers’ Societies Union, or MyMUL, issued a circular on October 30 revising the maximum retail prices and dealer rates for different Nandini milk, curd, buttermilk and lassi products. The revision was made in accordance with instructions from the Karnataka Milk Federation, the report said.
The ₹8 increase applies to toned milk, whose price has risen from ₹46 to ₹54 per litre. However, Nandini Shubham standard milk has increased from ₹52 to ₹64 per litre, a rise of ₹12. Nandini Special milk has also risen from ₹52 to ₹64 per litre. The half-litre pack of Shubham milk has increased from ₹27 to ₹32.
The different increases have led to confusion among consumers, who had expected a uniform revision. Retailers, dealer agencies, parlour licence holders and franchise parlours have reportedly faced arguments with customers while explaining the new prices. Some sellers and agencies are also collecting an additional ₹1, reportedly for keeping the products in freezers.
Curd prices have recorded some of the steepest increases. The maximum retail price of a 200 ml pack has risen from ₹13 to ₹16, while the 500 ml pack has increased from ₹28 to ₹34. The one-litre curd bucket now costs ₹110, compared with ₹85 earlier. The five-kilogram bucket has risen from ₹395 to ₹465, while the 10-litre bucket has increased from ₹780 to ₹920.
The price of a 200 ml buttermilk pack has increased from ₹10 to ₹12. A 200 ml lassi pack now costs ₹16, up from ₹14. The revised rates have made daily purchases of milk and related products more expensive for households, while the varying increases across pack sizes and product categories have added to the difficulty of communicating the changes at retail counters.
A MyMUL official told Prajavani that prices were being fixed according to the fat content of the milk and that a uniform price did not apply across all varieties. The explanation comes amid public criticism that the government had announced an ₹8 increase while some Nandini products were showing larger increases.
Former Mysuru MP Pratap Simha shared photographs of the prices printed on milk packets on social media and questioned the difference between the announced and displayed increases. His comments also referred to the government’s earlier claim that ₹7 from the hike would be paid to farmers. The remarks were political criticism and were not independently confirmed in the report.
The revised maximum retail prices and dealer rates will continue to be implemented across the MyMUL area under the KMF instruction. Consumers and retailers are expected to rely on the prices printed on individual packs, which vary according to product type, pack size and milk fat content.
