Brigade Enterprises expects its pre-sales to rise 21 per cent to ₹9,000 crore in 2026-27, as the Bengaluru-based developer expands its housing, commercial, hospitality and warehousing pipeline across South India. Managing Director Pavitra Shankar said demand remains strong for mid-income and premium homes, particularly apartments priced between ₹1 crore and ₹3 crore.
The company’s target is dependent on receiving approvals in time to launch its planned projects, Shankar said in an interview with PTI. Brigade currently has 33 million square feet of ongoing projects and another 16 million square feet of upcoming launches, according to the company.
The announcement comes after Brigade Enterprises said on Thursday that it would invest ₹40,000 crore over the next three years in projects across major South Indian cities. The planned development covers 40 million square feet across housing, commercial, hospitality and warehousing. About 70 per cent of the investment is expected to be directed towards housing projects.
The investment will be funded through internal accruals, customer advances and debt, Group Executive Chairman M R Jaishankar said. The financing mix places project approvals, construction execution and sales velocity at the centre of the company’s expansion plan, particularly as large township developments require coordinated delivery of residential and commercial components.
Brigade said its township projects are performing strongly in terms of sales. The company continues to acquire land in major South Indian cities through outright purchases and joint development agreements with landowners. It has recently entered Coimbatore, citing the city’s growth potential, but does not have an immediate plan to enter the Delhi-National Capital Region or the Mumbai Metropolitan Region.
The company’s regional strategy reflects its established presence in South India. Brigade Group has completed more than 110 million square feet across over 300 projects in 10 cities during its 40 years in business. The current expansion will add to its housing supply while also increasing its exposure to office, hotel and warehousing demand in cities beyond the largest metropolitan markets.
Brigade also plans to launch a Real Estate Investment Trust within the next five years to monetise its rent-yielding commercial assets. Its hospitality business has already been listed on stock exchanges, while the group has more than 1,600 hotel keys in its portfolio and is developing additional hotels.
Joint Managing Director Nirupa Shankar said office demand remains strong despite global uncertainties and that the group is expanding its office portfolio to serve global and domestic companies. The company’s next milestones will depend on securing approvals, launching the identified projects and executing the announced investment programme across its South Indian markets.
