The Squarefeet Group’s latest venture in Thane, Yuva Rajya, has quickly become a sensation in Indian real estate, setting a new benchmark in the industry; over 100 bookings were secured within the first six hours of the launch of this project, which was heralded as India’s first housing initiative specifically tailored to millennials.
A visionary blend of innovation, luxury, and convenience designed to resonate with the dynamic lifestyle of the millennial generation, Yuva Rajya is situated in the scenic Thane Kolshet neighbourhood, next to the majestic Grand Central Park. Sachin Marani, Director of Squarefeet Group, shared his enthusiasm for the project’s overwhelming reception, highlighting its strategic location and the seamless integration of modern amenities with nature’s tranquillity. A serene haven that caters to every resident’s need, ensuring hassle-free living, this project is redefining urban living. According to Sachin Marani, “Yuva Rajya is an innovation in real estate, and real estate as a sector is moving closer to a service industry. Yuva Rajya is a new benchmark in real estate as we are not just offering a home, but a holistic ecosystem designed to nurture every home buyer’s physical and mental well-being. Imagine a home without the hassles of house chores, a home equipped with a dedicated health and fitness expert, a personalised nutritionist, and a hybrid gym offering many online and offline sessions, ranging from Yoga to Zumba.”
Urban Acres – India’s leading independent think tank for the urban built environment, was Yuva Rajya’s strategic and marketing partner. Titto Eapen, the Managing Director of Urban Acres, emphasised the project’s uniqueness, attributing its appeal to the extensive research and market intelligence-led campaign. “Our research, involving over 2,000 millennial participants nationwide, discovered the significant aspirational gap between millennial needs and existing real estate project offerings. We also found that Millennials increasingly seek a living environment that transcends traditional boundaries, aspiring for spaces that foster well-being, offer experiential amenities, and provide customised solutions to daily life. They desire residences that cater to their pragmatic needs and enhance their mental and emotional well-being. A key focus of this demographic is the integration of convenience and technology at their fingertips, seeking a harmonious balance between personal fulfilment and the demands of modern living. Ultimately, they envision their homes as sanctuaries of happiness and well-being, where every element is thoughtfully designed to enrich their lives and elevate their daily experiences,” Eapen emphasised.
According to Urban Acres, “Yuva Rajya will bridge the millennial gap in Indian Real Estate as soon as every developer offers a holistic living experience that prioritises well-being, convenience, and happiness. We are happy to be part of Yuva Rajya as it promises an unparalleled living experience akin to a five-star resort, where every aspect of daily life is refined for the utmost convenience. The project aims to streamline everyday life, from gourmet experiences crafted by professional chefs to automated housekeeping and laundry services, allowing residents to focus on their well-being and personal growth.”
As part of Yuva Rajya’s commitment to holistic well-being, the project offers amenities such as fitness experts, personalised nutrition plans, a hybrid gym, and many wellness and recreational facilities. The inclusion of music and dance academies, acting and personality development centres, and a wide array of community engagement activities further enrich the living experience, making it not just a residence but a vibrant community. Within this ecosystem, there are music and dance academies for a wide range of specialities, as well as coaching centres for acting and personality development. Additionally, residents will have access to a 4-acre podium featuring swimming pools, open-air theatres, a cloud kitchen, an open restaurant, a massage and spa centre, an on-call home salon and beauty services. Considering the various age groups, we also offer 24/7 Day Care Solutions for Children and Old Age. Apart from that, there will be professional-led community and well-being engagement activities daily.
Shoeb Khan, Director of Vanguard Ventures, opines that Yuva Rajya by Squarefeet Group is a home with all the services a family needs, from maids to laundry, from entertainment to mental well-being. From day-care to pet-care, all under one roof, Yuva Rajya is poised to redefine the paradigm of affordable luxury living. According to real estate advisory, the project comprises 1,000+ units measuring half a million square feet and has over 3 acres of podium to offer state-of-the-art amenities and facilities. The project has a revenue potential of Rs 750 crores and offers high-end amenities and tailored solutions at a competitive market price aimed at millennials. According to Khan, “It is the right choice for those who want to avoid getting into the daily chaos of home chores. It is an ecosystem for all those who want to save time to play, work, learn, and entertain. Whether embarking on a career journey or starting a family, this project caters to individuals seeking a harmonious blend of luxury, convenience, and community living.”
India’s first dedicated Millennial Housing Project is centrally located at Kolshet, Opposite Grand Central Park, sprawling over 20.5 acres, stands as Mumbai’s largest Theme Park, boasting rich sundries of over 3,500 diverse species of trees and a plethora of amenities curated to offer an immersive experience to its visitors. From themed parks showcasing Mughal, Chinese, Moroccan, and Japanese cultures to a vibrant array of wildlife inhabiting its lush landscapes, the park promises to be a sanctuary of tranquillity amidst the bustling cityscape.
