Shriram Properties Limited (SPL) is poised to significantly ramp up its growth trajectory, with plans to invest approximately Rs 2,000 crore over the next two to three years. The company aims to more than double its current development footprint from 18 million square feet to between 30 and 35 million square feet by the fiscal year 2026-27. This ambitious expansion strategy is set to propel SPL’s sales value from Rs 2,300 crore to Rs 5,000 crore within the same period.
In an exclusive interview with ETRealty, M Murali, Chairman and Managing Director of SPL, alongside Gopalakrishnan J, Executive Director and Group Chief Executive Officer, detailed the company’s strategic roadmap. The leadership outlined a transformative vision that includes not only scaling up development but also a significant shift in brand identity. This transformation is part of a broader plan to enhance the company’s market presence and operational autonomy. The Shriram Group is expected to divest its stake in Shriram Properties by the end of the current financial year (FY25), with Murali poised to acquire their holdings. Currently, the Shriram Group Executive Welfare Trust and Murali together hold a 28% stake in SPL. This change is anticipated to solidify the management’s control over the company without altering the promoters’ overall shareholding.
A notable aspect of SPL’s recent strategic shift is its brand transformation initiative. The rebranding effort is designed to establish SPL’s distinct corporate identity after 25 years of operation under the Shriram Group’s auspices. As part of this rebranding, SPL will cease to pay an annual royalty fee of Rs 10-15 crore for using the Shriram Group’s logo, a move expected to enhance profitability. Murali highlighted that the rebranding aligns with SPL’s growing brand recognition in its operational cities. This repositioning not only underscores SPL’s intent to carve out a unique market position but also reflects a broader strategic pivot aimed at leveraging its established reputation while reducing operational costs.
