PropEquity has unveiled an innovative solution poised to transform the construction landscape in India: PropAlert. This cutting-edge service provides real-time updates and actionable insights for homebuyers invested in under-construction properties, marking a significant advancement in property management and buyer protection.
PropAlert emerges as the first and only service in India specifically designed to shield homebuyers from the perils of stalled construction projects. With over 5 lakh homes currently stalled across nearly 2,000 projects, PropAlert addresses a pressing need in the real estate market. This new vertical from PropEquity promises to enhance transparency and safeguard the financial interests of property buyers, ensuring that their investments are secure and their decisions well-informed. The service operates through an unbiased audit conducted by PropEquity’s in-house civil engineers. These experts perform on-ground inspections, capture real-time photographs, and collect data from over 100 points to provide accurate and reliable information about construction progress. This thorough monitoring process helps detect and address potential issues before they escalate, protecting homebuyers from potential financial losses.
The founder and CEO of PropEquity, highlighted the significance of PropAlert, stating, “Our aim with PropAlert is to bridge the information gap between homebuyers and real estate developers. This service will not only benefit homebuyers in India but also NRI investors who need to monitor their investments from afar.” The introduction of PropAlert is expected to generate revenue of ₹12 crore and attract over 10,000 subscribers by September 2025. PropEquity’s substantial investment of over ₹200 crore in P.E Analytics underscores its commitment to providing reliable construction monitoring. With this new service, the company leverages its extensive 17-year history of data collection to offer unparalleled insights into the construction sector.
As PropEquity continues to expand its reach and capabilities, PropAlert represents a significant leap forward in ensuring that property buyers are well-informed and protected. This initiative not only addresses a critical issue in the real estate market but also sets a new standard for transparency and accountability in construction monitoring. By integrating real-time updates with comprehensive data analysis, PropAlert is set to redefine how property investments are managed and safeguarded, promising a more secure and transparent future for homebuyers across India.
