Odisha Market Sees Shree Cement Roll Out Bangur Marble Cement Commercially Today
Odisha’s construction market witnessed a significant development as Shree Cement officially rolled out its premium Bangur Marble Cement across the state today. Targeted at builders and developers seeking high-strength and aesthetically superior materials, the product expands Shree Cement’s presence in eastern India under its Bangur brand. With availability across key retail outlets and distributors, the launch aims to strengthen commercial penetration while catering to growing demand for durable, high-performance cement in residential and infrastructure projects.
The new cement variant, a Portland Slag Cement (PSC), is engineered for superior strength, brightness, and crack resistance, particularly suited for exposed-concrete surfaces and coastal or humid regions. Industry experts note that such high-performance blended cements are increasingly preferred by developers for long-lasting structures, especially in areas where conventional cement may deteriorate faster due to environmental conditions.A senior company executive highlighted that Bangur Marble Cement incorporates Ground Granulated Blast Furnace Slag (GGBS), a by-product of steel manufacturing. This blend not only enhances durability and finish but also reduces the carbon footprint compared with standard cement formulations. “Our focus is on providing a product that meets the durability demands of modern construction while supporting more sustainable building practices,” the official added.
Shree Cement plans to distribute the new product through more than 1,000 retail outlets across Odisha, supported by in-store demonstrations and promotional campaigns to raise awareness among local builders and contractors. Analysts suggest that this widespread distribution could accelerate adoption, allowing small- and medium-scale developers to access premium-quality materials previously limited to larger projects or urban centres.The commercial rollout reflects a broader trend in India’s cement industry, where premium and blended products are gaining market share as developers increasingly prioritise long-term performance over cost alone. Eastern states such as Bihar, Jharkhand, and West Bengal have already seen positive responses to Bangur Marble Cement, indicating that Odisha could follow a similar growth trajectory.Urban planners and construction consultants observe that the product’s enhanced resilience makes it particularly suitable for the state’s coastal districts, where humidity, saline conditions, and monsoon exposure often challenge traditional building materials. By providing higher-quality cement at scale, Shree Cement is likely to influence construction standards, potentially improving durability and sustainability across both residential and public infrastructure projects.
The launch of Bangur Marble Cement in Odisha also underscores the company’s strategic push to strengthen its presence in eastern India’s growing construction sector. With urbanisation and housing demand rising steadily, access to high-performance cement could help developers meet both aesthetic and structural expectations while supporting low-carbon, resource-efficient construction practices.As Odisha’s cities and towns continue to expand, the introduction of premium blended cement offers a timely opportunity to elevate construction quality, promote longer-lasting infrastructure, and contribute to more sustainable urban development across the region.
