Noida Real Estate Rises As Smartworld Unveils ₹3000 Crore Sector 98 Mixed Use Plan
Noida real estate is witnessing a major shift as Smartworld Developers enters the market with a ₹3,000-crore mixed-use project planned on a six-acre Sector 98 plot acquired for ₹414 crore. The development will combine branded residences, high-street retail and serviced homes, backed by a potential tie-up with a global hospitality brand. With approvals underway, Smartworld aims to launch soon, betting on Noida’s rising luxury demand, upcoming airport connectivity and growing preference for managed premium housing across the NCR.
The developer’s expansion into Noida comes at a moment when the region is witnessing a shift in both market sentiment and urban priorities. According to a senior executive, the company views Noida as an evolving luxury destination shaped by improved road connectivity, new transit corridors and growing economic relevance for the wider National Capital Region. The upcoming international airport in Jewar is particularly seen as a catalyst strengthening demand for premium real estate along the expressway.Smartworld estimates that its Noida project will require an investment of about ₹2,000 crore, including land and construction. Approvals are currently being processed, and the firm aims to launch within a month. The developer is also in late-stage discussions with a global hospitality brand to bring an international-standard branded residence offering to the project. Industry observers say such partnerships are increasingly common in high-value urban corridors as homebuyers gravitate towards curated, service-integrated living environments rather than standalone units.
Executives at the company believe Noida has matured from a secondary alternative to Gurugram into a strong luxury housing market with distinct buyer behaviour. While Gurugram traditionally attracts professionals migrating for its corporate ecosystem, Noida’s demand base is driven largely by established business families and affluent residents from East and South-East Delhi. Rising disposable incomes and a shift towards managed, amenity-rich living have also strengthened appetite for homes in the ₹8–10 crore bracket, where supply remains limited.The Sector 98 project is expected to be completed within four years and benefits from a corner plot with mixed-use zoning, allowing a blend of retail and residential that aligns with broader national planning trends favouring compact, walkable, and service-rich urban districts. Urban planners note that such formats, when well executed, support more sustainable land use and reduce long-term mobility pressures.Smartworld already has a substantial footprint in Gurugram, including projects along Golf Course Road Extension and the Dwarka Expressway. Its earlier venture into branded residences, in partnership with an international luxury label, reportedly sold out within hours of launch — a sign of rising demand for integrated luxury housing formats across the NCR.
With 6.5 million sq ft delivered and nearly 20 million sq ft under construction, the company now manages assets worth about ₹40,000 crore and is preparing for a public listing. Its entry into Noida reflects a broader trend of developers aligning growth strategies with high-potential transit corridors, while also adapting to the preferences of younger homebuyers seeking convenience-driven, environmentally conscious urban living.
