New Delhi UBON Expands Into Smart Home Appliances With Affordable Urban Devices
UBON, previously known for mobile and audio accessories, has entered the smart home appliances market, signalling a strategic expansion into urban household technology. The initial range includes air fryers, breakfast makers, electric kettles, room heaters, gas stoves, and mixer grinders, designed to be compact, functional, and affordable. The move aims to meet growing demand for convenience-led home devices in both urban and semi-urban Indian markets.
UBON’s diversification reflects broader shifts in urban lifestyles, where households increasingly prioritise time-saving, energy-efficient appliances. “Our goal is to offer smart, dependable, and value-driven solutions that integrate seamlessly into daily life,” said Lalit Arora, Co-founder of UBON. Analysts suggest this entry positions the company to capitalise on the rapid growth of the smart home segment, which is projected to expand across Tier-1 and Tier-2 cities in India over the next few years.The company plans to leverage its existing retail network and distribution partnerships to reach a broad consumer base. By combining online and offline availability, UBON aims to make these appliances accessible to tech-savvy urban residents seeking affordable alternatives to premium brands. “Ensuring reach in both urban and semi-urban markets will be crucial for adoption and long-term brand growth,” said a senior industry expert.
Beyond convenience, the new product line aligns with sustainable urban living trends. Compact devices such as air fryers, electric kettles, and multi-functional mixers consume less energy than traditional counterparts, reducing household electricity use. Multifunctional appliances also minimise kitchen clutter, supporting zero-waste and space-efficient living in dense urban environments. Urban sustainability analysts note that widespread adoption of energy-efficient home technology can contribute meaningfully to lower domestic carbon footprints and smarter energy consumption patterns.UBON’s roadmap suggests future integration of connected features, including IoT-enabled appliances, voice control, and energy monitoring capabilities. This signals a shift toward a more technology-driven, responsive urban household ecosystem where convenience, efficiency, and environmental considerations converge. Industry observers highlight that accessible smart appliances can also drive digital literacy and tech adoption in semi-urban households, further bridging the urban-rural technology gap.
The brand’s expansion reflects a larger trend in India’s consumer electronics market, where home automation and smart devices are increasingly part of mainstream urban lifestyles. By focusing on compact, affordable, and sustainable solutions, UBON is positioning itself to meet both the practical and aspirational demands of India’s rapidly modernising cities, reinforcing the role of technology in shaping inclusive, efficient, and sustainable urban homes.
