Mumbai’s luxury residential market, long driven by informal networks, personal references and opaque deal-making, is gradually seeing the emergence of more structured property advisory models as high-value buyers grow increasingly cautious.
Industry participants say rising ticket sizes, regulatory scrutiny and delayed projects have made due diligence and risk evaluation central to decision-making, particularly in South Mumbai and the city’s fast-growing second-home corridors. Against this backdrop, Mumbai-based real estate advisory firm Hyro Realty is positioning itself as part of a broader shift away from transaction-led brokerage towards advisory-led engagement. Founded in 2024, the firm focuses on luxury residences and second-home investments, offering buyers structured evaluation of projects rather than pure inventory access. The firm is led by Owais Machhiwala, who brings over 17 years of experience across development and sales. Having worked on the developer side earlier in his career, Machhiwala transitioned fully into advisory work in recent years, a move he describes as a response to growing gaps between marketing narratives and on-ground project realities. Market experts note that luxury buyers today are less concerned with speculative gains and more focused on legal clarity, construction quality, developer credibility and long-term value preservation areas where traditional brokerage models often fall short.
Hyro Realty’s advisory footprint spans South Mumbai and select second-home markets such as Alibaug, Karjat and Lonavala. These locations have seen heightened interest from high-net-worth individuals seeking lifestyle assets or rental-yield-linked investments, but are also known for complex land titles, fragmented approvals and uneven development quality. According to industry observers, second-home markets pose higher execution and legal risks than primary urban locations, making independent project evaluation increasingly critical. Advisory firms operating in this space act as filters, steering buyers away from projects that may look attractive visually but lack regulatory or structural robustness. Beyond deal advisory, Machhiwala has also built a public-facing educational presence through digital platforms, where he discusses pricing realities, buyer mistakes and market behaviour. Analysts say such direct communication reflects a growing appetite among buyers for information-led decision-making rather than sales-driven persuasion. The emergence of advisory-led real estate firms also mirrors broader institutionalisation trends within India’s property sector, following the implementation of RERA and tighter compliance norms. While the sector remains largely unorganised, experts believe buyer expectations are changing faster than industry practices.
As Mumbai’s luxury housing market continues to expand both within the city and across nearby lifestyle destinations the demand for professional, transparent and risk-aware advisory services is expected to grow. Whether such models can scale meaningfully remains to be seen, but they signal a clear shift in how high-value residential decisions are being approached.
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Mumbai’s High-End Property Market Sees Shift from Brokerage to Advisory
