Mumbai Shalimar Paints Launches Durable Luxury Interior And Exterior Eco Friendly Range
Mumbai – Shalimar Paints has unveiled a new durable luxury range for interior and exterior spaces, designed to combine long-lasting performance with aesthetic elegance. The eco-friendly coatings, formulated to resist fading, weathering, and microbial growth, aim to meet rising demand from urban homeowners and developers for high-quality, sustainable building materials. The launch positions the company to capitalise on India’s growing market for premium, environmentally conscious paints in residential and commercial projects.
Industry analysts highlight that the Indian paint sector is increasingly driven by consumer demand for products that provide longevity while supporting eco-conscious living. With urban residential and commercial developments expanding rapidly in Mumbai, products that minimise maintenance, reduce repainting frequency, and improve indoor air quality are becoming essential. “Urban homeowners are more discerning than ever, seeking coatings that offer performance, style, and sustainability,” said an industry observer.The newly launched range features low volatile organic compounds (VOCs), aligning with green building standards and contributing to healthier indoor environments. Designed for both residential and commercial applications, the paints reflect a broader trend in India’s construction sector: the adoption of environmentally responsible materials that reduce the carbon footprint of buildings. A senior company official noted, “Our range provides consumers with the choice of premium aesthetics without compromising on environmental responsibility.”
Mumbai’s coastal climate presents unique challenges for building materials, including high humidity, intense sunlight, and salinity. Shalimar’s formulations address these issues, offering resistance to weathering, fading, and microbial growth, thereby extending the lifespan of coatings and reducing maintenance costs. Industry experts suggest that innovations like these could influence broader urban sustainability by lowering resource consumption and contributing to energy-efficient building practices, such as reflective exteriors that mitigate heat absorption.The launch also reflects strategic positioning by Shalimar Paints within India’s high-end market segment, where consumers increasingly prioritise a combination of durability, design, and environmental impact. Architects and real estate developers are showing interest in coatings that meet green building certification requirements and support long-term urban resilience.
As urban populations in India continue to grow, the demand for high-performance, eco-friendly construction materials is set to rise. Products such as Shalimar’s luxury paint range exemplify a shift in the real estate and construction sectors towards materials that align with sustainability goals, creating safer, healthier, and more durable urban spaces.
