Platinum Corp has appointed Seema Saini as Vice President Sales and Corporate Affairs, signalling the company’s strategic intent to strengthen sales performance, brand visibility, and stakeholder engagement in Mumbai’s highly competitive real estate sector. Saini brings nearly two decades of leadership experience across real estate, banking, consulting, and communications, positioning her to steer the company through evolving market dynamics.
Saini’s career spans prominent organisations, including previous tenures at Platinum Corp, Parinee Realty, Deutsche Bank, and IMRB International (now Kantar). Her cross-sector experience combines strategic sales management with expertise in corporate communications, branding, and public relations. Industry observers note that her appointment reflects a growing emphasis on integrating business strategy with communication and corporate affairs to drive sustainable growth. In her new role, Saini will oversee sales strategy, corporate affairs, and branding initiatives, while also managing external stakeholder relationships and internal employee engagement. A senior real estate analyst commented, “Appointing a professional with both operational and communication experience is a critical move for developers aiming to strengthen brand trust and enhance project visibility in Mumbai’s crowded market.”Saini’s approach to corporate leadership emphasises aligning organisational goals with communication strategies. She has led initiatives in internal communications and employee engagement, creating structured platforms that foster transparency and reinforce corporate culture. Observers suggest that such initiatives not only improve workforce alignment but also enhance the organisation’s ability to execute complex projects efficiently.
Externally, Saini has extensive experience managing media relations, investor communications, and crisis management. Her work has been recognised with awards from the Public Relations Council of India (PRCI) and the Association of Business Communicators of India (ABCI), highlighting her ability to deliver measurable impact across diverse stakeholders. Analysts say her appointment is timely, as the Mumbai real estate sector continues to navigate regulatory changes, heightened buyer expectations, and evolving marketing channels. “Strategic communication is increasingly crucial for developers,” said an industry expert. “It complements project delivery and helps in establishing credibility, particularly for branded residential and commercial offerings.”
With Saini at the helm of sales and corporate affairs, Platinum Corp is positioning itself to leverage integrated leadership for market differentiation. The move underscores a broader industry trend in which real estate firms are investing in leadership capable of balancing business execution with strategic communication, thereby fostering long-term stakeholder confidence and sustainable growth.
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Mumbai Platinum Corp Appoints Seema Saini Vice President For Sales Corporate Affairs
