Mumbai Homes Reimagined Through Deepika Padukone Collaboration With Asian Paints Royale Glitz
Mumbai homeowners are experiencing a fresh wave of luxury interior design as Bollywood star Deepika Padukone joins forces with Asian Paints for its Royale Glitz campaign. Showcasing innovative textures, curated colour palettes, and premium finishes, the collaboration emphasises how paint can transform walls into expressive, elegant spaces. The campaign highlights both aesthetic appeal and functionality, redefining home décor as a personalised, emotionally engaging experience for urban living.
The campaign positions Royale Glitz as more than a decorative paint, promoting it as a tool for self-expression and design exploration. “We believe that every wall can tell a story,” said an Asian Paints official. “Royale Glitz enables homeowners to create spaces that reflect their personality while maintaining luxury and functionality.” By merging glamour with practicality, the campaign aligns with a broader trend in Mumbai’s urban housing market, where interiors are increasingly seen as extensions of lifestyle rather than merely structural elements.Advanced features such as a smooth Crème Finish, Teflon™ Surface Protector, and designer-inspired colour palettes make Royale Glitz both aspirational and usable. Shades ranging from serene blues and lavender roses to deep reds and rich maroons offer versatile options for homeowners seeking to personalise spaces without compromising elegance. The paint’s ability to withstand daily wear also makes it suitable for long-term, sustainable living in busy urban homes.
A distinctive feature of the campaign is the ‘Glitz Up Your Décor’ guidebook, which provides inspiration, QR-linked tutorials, and curated ideas for transforming walls into statement pieces. This approach positions Asian Paints as a partner in the design journey, guiding homeowners from concept to execution. Industry experts note that such interventions are reshaping perceptions of urban interiors, encouraging creativity, inclusivity, and functional elegance in modern homes.Padukone’s involvement further strengthens the aspirational narrative of the campaign, connecting glamour, luxury, and lifestyle with practical home design. Urban planners and interior designers observe that collaborations like this reflect a shift towards human-centric urban living, where interiors are designed to be inclusive, adaptive, and emotionally resonant. The campaign subtly promotes a vision of homes that are flexible, sustainable, and tailored to individual taste.
Ultimately, the Royale Glitz campaign demonstrates that a single wall—or a thoughtful combination of textures and colours—can elevate a home from ordinary to extraordinary. By merging style, functionality, and personal expression, the initiative illustrates how modern urban interiors can be both luxurious and accessible, inspiring Mumbai homeowners to rethink their living spaces as dynamic reflections of identity and lifestyle.
