MRG Group to Expand Hospitality Portfolio with 2,300 New Keys by 2035
MRG Group has unveiled an ambitious plan to add over 2,300 keys to its portfolio by 2035, nearly doubling its current capacity of 1,200 keys. As part of this expansion, the group will enhance its presence in both existing and new markets, adding new properties in key cities such as Hyderabad, Chennai, Gurugram (Delhi NCR), Ahmedabad, and Pune. This growth strategy includes a mix of expanding its own Goldfinch brand as well as forging strategic partnerships with renowned international hospitality brands.
Founded in 1993, MRG Group is a major player in India’s hospitality and real estate sectors. The company operates 11 hotels across the country, all owned and managed in-house. Its flagship Goldfinch brand has become synonymous with high-quality, immersive experiences, and this expansion is set to elevate the group’s standing in India’s increasingly competitive hospitality market. “We are focused on creating immersive destinations that combine world-class service with authentic experiences,” said K Prakash Shetty, Founder and Chairman of MRG Group. His statement reflects the group’s long-standing commitment to delivering unique and quality stays for Indian and international travellers. According to Shetty, the group’s operational properties boast an impressive average occupancy rate of 85%, demonstrating strong market demand and the viability of its business model.
This expansion initiative will not only increase the group’s footprint in urban areas but also target growing tourist destinations in India. MRG Group has ongoing projects in some of the country’s most sought-after locations, including Goa, Chikkamagaluru, Sakleshpur, Mangaluru, and Bengaluru. These new developments are expected to cater to both leisure and business travellers, combining modern amenities with regional charm to offer a diverse range of experiences. The strategic partnerships with global hotel giants like Marriott and Hilton will play a critical role in strengthening MRG Group’s position in India’s competitive hospitality market. By aligning with internationally recognised brands, the group aims to attract a broader customer base and establish a global presence.
The news of MRG’s expansion is being met with enthusiasm in the hospitality and real estate industries. Experts believe this move will not only boost tourism in the targeted cities but also create numerous jobs, benefiting local economies. As the tourism sector in India continues to grow, the demand for quality accommodations is set to rise, and MRG’s expansion plan places the group in a strong position to meet this demand. For Indian travellers, the promise of more luxury accommodations, especially in underserved regions, is seen as a welcome development. Cities like Hyderabad, Chennai, and Pune, which have seen rapid urbanisation and increased business activity, are expected to benefit greatly from the introduction of high-quality hotel options. The expansion is also expected to attract international tourists, adding to the country’s push to become a global tourism hub.
As MRG Group embarks on this major expansion, the next few years will be crucial in determining how effectively it can implement its growth strategy. With an average occupancy rate of 85% across its existing properties, the group’s confidence in the demand for new hotels is well-placed. However, as competition intensifies, the challenge will be to ensure that these new properties maintain the high standards of service and immersive experiences that have made the Goldfinch brand a success. Moreover, as India’s tourism sector continues to grow, the focus will likely shift towards sustainability and smart technology integration. The industry will need to adapt to evolving customer expectations, such as eco-friendly practices and seamless digital experiences, which could be key differentiators in an increasingly crowded market. In the years to come, the question remains: can MRG Group maintain its position as a leader in the hospitality space, or will new entrants disrupt the market? The group’s strategic partnerships, combined with its deep understanding of the Indian market, suggest that it will continue to shape the future of hospitality in India for years to come.
