Magenta Mobility, a leading provider of integrated electric mobility solutions, has entered into a strategic partnership with Switch Mobility, the electric vehicle arm of the Hinduja Group, to deploy electric light commercial vehicles (eLCVs) across India.
The collaboration, marked by the signing of a Memorandum of Understanding (MoU), entails the procurement of 500 units of the recently launched SWITCH IeV4 eLCVs over two years.The MoU signing ceremony, which symbolised the commencement of this impactful alliance, was graced by Maxson Lewis, founder and CEO of Magenta Mobility, and Mahesh Babu, CEO of Switch Mobility. The event witnessed the handover of keys and vehicle flag-off, underscoring the commitment of both companies towards advancing sustainable transportation solutions in India. Through this partnership, Magenta Mobility aims to leverage Switch Mobility’s expertise in commercial electric vehicles to bolster its last-mile and mid-mile intra-city operations nationwide. The collaboration also seeks to integrate Switch Mobility’s cutting-edge EV technology with Magenta Mobility’s comprehensive service portfolio encompassing logistics, charging infrastructure, and technology solutions.
The SWITCH IeV4, characterised as an intelligent eLCV, features a 32.2 kWh battery and a payload capacity of 1700 kg, making it ideal for efficient last-mile and mid-mile delivery operations. Equipped with a 60 kW motor and 230 Nm torque, the vehicle ensures robust performance while offering a range of 120 km on a single charge. Furthermore, the integration of the Switch iON system, a proprietary connected technology telematics solution, enables businesses to optimise fleet operations for enhanced efficiency and cost-effectiveness.
This collaboration signifies a significant milestone for Magenta Mobility, aligning with its growth objectives for FY25 and its ambitious ‘Ab Ki Baar Dus Hazaar’ program, which aims to deploy 10,000 electric vehicles by September 2025. By harnessing the collective strengths of Magenta Mobility and Switch Mobility, the partnership endeavours to accelerate the adoption of electric mobility solutions and drive sustainable transportation initiatives across India.
