In a strategic branding and market-positioning exercise, Krisala Developers hosted a curated gathering of prominent real estate influencers at the 105-acre Krisala × Hiranandani Township in North Hinjawadi, Pune underscoring the city’s rising prominence in India’s urban growth narrative.
The event brought together leading industry commentators and digital voices from Mumbai and across India, who travelled in a coordinated caravan to experience the scale and planning philosophy of the integrated township firsthand. The initiative reflects a broader trend in Indian real estate, where developers are increasingly engaging opinion leaders and market educators to shape perception in competitive growth corridors. The township, being developed in collaboration with Hiranandani Group, is positioned as a large-format, mixed-use ecosystem anchored in North Hinjawadi an area closely linked to Pune’s IT and innovation economy. Hinjawadi has long been associated with the Rajiv Gandhi Infotech Park, and infrastructure expansion in the corridor has elevated its status among both end-users and investors. Spread across more than 105 acres, the project is being marketed as a tech-enabled, resort-style integrated development. According to company representatives, the township integrates digital planning tools, experience zones and infrastructure designed for long-term scalability. Such features align with evolving buyer expectations in Pune, where demand is increasingly shifting toward self-contained communities offering work-live-play ecosystems.
Senior leadership from Krisala Developers, including Sagar Agarwal, Aakash Agarwal and Vishal Agarwal, engaged in closed-door discussions with attendees around the future of integrated townships, infrastructure-led appreciation, and the growing investment appeal of Pune relative to Mumbai. Urban analysts note that Pune has steadily strengthened its position as a residential and commercial alternative to Mumbai due to relatively affordable land prices, a strong employment base in IT and manufacturing, and improving regional connectivity. The proposed metro network expansion and highway upgrades are expected to further enhance accessibility to North Hinjawadi. Township-scale developments are increasingly central to Pune’s expansion model. Unlike fragmented standalone projects, large integrated communities allow developers to create internal infrastructure, social amenities and open spaces factors that resonate strongly in post-pandemic housing preferences. The influencer engagement format eschewing formal presentations for conversational dialogue signals how real estate marketing is evolving toward experiential storytelling rather than traditional advertising.
For Krisala Developers, the initiative reinforces its ambition to position the North Hinjawadi township as a benchmark urban development in Pune’s next growth cycle. As institutional interest and end-user demand continue to deepen in the micro-market, projects of this scale may play a defining role in shaping the western city’s next decade of expansion.
Also Read: Blackstone-backed REIT expands Mumbai footprint
Krisala spotlights North Hinjawadi township vision
