Karnataka Tourism recently concluded a strategic roadshow in Kolkata, reinforcing its concerted outreach towards Eastern India as a pivotal source market for inbound tourism. This significant engagement platform showcased Karnataka’s multifaceted appeal, spanning its rich heritage, pristine natural landscapes, thrilling adventure opportunities, and vibrant gastronomy. The event aimed to cultivate deeper connections with a highly engaged audience of travel trade professionals and industry leaders, signalling a renewed focus on sustainable and responsible tourism growth.
The roadshow was meticulously designed as a comprehensive engagement platform, fostering meaningful interactions between key Karnataka tourism stakeholders and prominent tour operators, travel agents, and association members from Kolkata and its neighbouring regions. Attendees were provided with in-depth insights into the state’s diverse travel offerings, ranging from the historical grandeur of Hampi, Mysuru, and Badami to the serene, verdant retreats of Coorg, Chikmagalur, and Kabini. The presentation also highlighted the spiritual corridors of Shravanabelagola, Udupi, and Dharmasthala, alongside the dynamic, tech-driven urban attractions of Bengaluru, presenting a holistic value proposition for varied traveller preferences.
Dr. Rajendra K V, IAS, Commissioner, Karnataka Tourism, led the delegation, articulating the state’s strategic tourism vision. He underscored the imperative to establish Karnataka as a premier destination in both domestic and international markets. His address particularly emphasised the state’s unwavering commitment to responsible tourism, detailing initiatives that actively promote eco-friendly practices, nurture rural tourism, and champion experiential travel. This strategic pivot aligns seamlessly with the global shift towards sustainable travel, ensuring that tourism development contributes positively to environmental preservation and community empowerment, fostering equitable economic benefits for local populations.
The event featured interactive one-on-one networking sessions and detailed destination presentations, allowing for bespoke discussions on travel circuits, infrastructure enhancements, and upcoming packages tailored to evolving traveller preferences. Participants lauded the comprehensive insights, particularly into how Karnataka is integrating sustainable practices into its tourism framework. This showcase not only elevated awareness of Karnataka’s iconic destinations but also successfully introduced lesser-known gems, ideal for niche tourism segments seeking authentic, low-impact experiences. Such initiatives are crucial for diversifying tourism revenue streams and ensuring the long-term viability of the sector.
The Kolkata roadshow forms an integral part of Karnataka Tourism’s broader nationwide outreach programme, strategically designed to enhance market visibility and strengthen trade alliances across India. By prioritising responsible and eco-conscious tourism, Karnataka is not merely promoting its attractions but is actively shaping a tourism model that champions environmental stewardship, cultural preservation, and inclusive economic growth, positioning itself as a leading proponent of sustainable urban and rural development within the Indian tourism landscape.
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