Karimnagar Welcomes Centuary Mattresses Expansion With New Sleep Specialist Store Launch
Karimnagar has strengthened its retail landscape with the launch of a new Centuary Mattresses Sleep Specialist Store in Ashok Nagar. The opening expands the brand’s presence across Telangana, offering a wide range of premium mattresses, sofas, and sleep solutions. Designed to provide personalised guidance and an immersive shopping experience, the store caters to growing consumer demand for organised home comfort products in tier II cities, highlighting the region’s evolving lifestyle and wellness preferences.
Located in the Bomma Venkanna Building, the Karimnagar outlet functions as a dedicated hub for sleep and comfort solutions. Analysts note that tier II cities in India are increasingly embracing curated home furnishings as consumers prioritise wellness, ergonomics, and quality. The store’s presence reflects Centuary’s strategy to strengthen its regional network while addressing the rising appetite for organised, branded home comfort options beyond metropolitan markets.The store was inaugurated by Centuary Mattresses and Sofas Executive Director Uttam Malani, alongside local partners from Sai Balaji Furniture. To celebrate the launch, limited-period promotions were introduced, including 25 percent discounts on mattresses and sofas, along with complimentary pillow and bedsheet sets. These initiatives are aimed at familiarising customers with the brand’s product range and encouraging first-hand engagement with high-quality sleep solutions.
Centuary Mattresses Karimnagar offers an extensive selection of orthopaedic, foam, and spring mattresses, as well as back-support options and ergonomically designed sofas. Trained staff provide personalised consultations, helping customers choose products suited to individual comfort needs and home settings. “Our focus is on delivering consumer-centric comfort through technology and design. The Karimnagar store is structured to provide an immersive experience, enabling customers to make informed choices that enhance overall well-being,” said the Executive Director.Product quality remains a cornerstone of Centuary’s strategy. Mattresses in the Centuary Protect range incorporate cooling layers, high-density foam, and antimicrobial protection, while sofas feature durable frames, pocket spring systems, and PU foam designed for long-term use. The furniture assortment accommodates multiple seating layouts, including standard sets, loungers, and customisable configurations, with fabric and PVC upholstery available in contemporary finishes suitable for modern interiors.
The Karimnagar launch complements Centuary’s existing network of over 4,500 dealer outlets and more than 450 exclusive stores nationwide. Experts highlight that organised home comfort retail in emerging cities not only stimulates local economies but also promotes access to sustainable, high-quality products that support healthier urban lifestyles.As tier II cities like Karimnagar grow, initiatives such as this Sleep Specialist Store demonstrate the convergence of urban development, retail modernisation, and wellness-driven consumer behaviour, marking a notable step in the evolution of India’s organised home comfort sector.
