Infra Market Leads Sustainable Construction Shift

Infra.Market is positioning itself as a game-changer in India’s sustainable infrastructure revolution.

The company has significantly ramped up its portfolio of green building materials, aligning its strategy with the nation’s $97 billion construction boom projected by FY27, while directly addressing the industry’s sizeable carbon footprint—estimated to contribute nearly 22% of India’s total emissions.Infra.Market’s push into eco-conscious construction solutions is a bold response to the environmental challenges facing the industry. Its suite of  sustainable offerings, including Ready-Mix Concrete (RMC), Autoclaved Aerated Concrete (AAC) Blocks, Engineered Wood (MDF), and Manufactured Aggregates, is designed not only to meet growing demand but also to set a new benchmark in responsible construction.

At the heart of this green pivot is the company’s AAC block business, where Infra.Market is currently the largest manufacturer in the country. These lightweight, high-performance blocks are certified by CII-GreenPro and incorporate up to 70% fly ash—a by-product from thermal power plants that would otherwise go to waste. AAC production facilities are engineered for maximum resource efficiency, utilising rainwater harvesting and operating on a Zero Liquid Discharge (ZLD) basis. In a landmark innovation, Infra.Market adopted Geopolymer Technology in 2023 for AAC manufacturing, resulting in energy savings of up to 20% over traditional methods. Meanwhile, the company’s RMC division underscores its commitment to industrial-scale sustainability. By replacing on-site mixing with centrally produced ready-mix concrete, Infra.Market reduces cement usage by up to 66%, contributing to substantial monthly and annual reductions in CO₂ emissions. These plants also feature wastewater recycling systems, minimising freshwater consumption and promoting circular manufacturing practices.

Co-founder Aaditya Sharda emphasised that sustainability is no longer an add-on but the foundation of the company’s long-term vision. “Our growth strategy is intrinsically linked to green innovation. Every product we bring to market, every technology we integrate, is a step toward a more resilient and low-carbon construction ecosystem,” he said. Industry experts note that this strategic alignment with India’s sustainability agenda is timely. As cities continue to grow and the government presses ahead with ambitious infrastructure targets—from smart cities to affordable housing—the demand for greener, scalable solutions is rising. Infra.Market’s expanding footprint in this space could play a pivotal role in transforming how infrastructure is built across urban India.

While there are broader systemic challenges such as policy support, supply chain integration, and consumer awareness, companies like Infra.Market are helping to mainstream sustainable construction through innovation and investment. By embedding green values into the very fabric of urban development, the company is not only future-proofing its own operations but also contributing meaningfully to the nation’s climate goals.

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Infra Market Leads Sustainable Construction Shift