IndiGo, India’s largest airline, has filed a lawsuit against automobile giant Mahindra & Mahindra (M&M) over the use of the “6E” identifier in Mahindra Electric’s recently launched electric vehicle, the BE 6e. IndiGo, which holds the registered trademark “6E,” claims that Mahindra’s use of the term infringes on its intellectual property rights, arguing that it could dilute the brand’s identity and goodwill built over the last 18 years.
“6E” is a key part of IndiGo’s brand, appearing prominently in services such as 6E Prime and 6E Flex, which offer priority check-in and flexible booking options. IndiGo’s legal team asserts that any unauthorized use of “6E” could confuse consumers and harm the brand’s recognition, reputation, and business. The airline has also sought an interim injunction to prevent Mahindra from using “6E” in any form, stressing that protecting its intellectual property is crucial for maintaining its competitive edge and customer trust. Mahindra, on the other hand, argues that the BE 6e trademark, representing an electric SUV in Class 12 (vehicles), is entirely distinct from the airline’s “6E” branding, particularly as they operate in different industries. Mahindra believes there is no risk of consumer confusion, citing the clear distinction between their products and services.
The dispute was initially listed before Justice Amit Bansal of the Delhi High Court, but the judge recused himself from hearing the case. The matter is now scheduled to be heard on December 9, 2024, before a new bench. In the meantime, Mahindra has stated that it is in talks with IndiGo to reach an amicable resolution. This lawsuit is not IndiGo’s first trademark dispute with automobile companies. In 2015, Tata Motors opposed IndiGo’s use of its name, claiming it was similar to their sedan, “Indigo.” Additionally, in 2016, Go Holdings sued IndiGo over the use of the “Go” prefix in its branding. As the matter progresses, the outcome could set important precedents for trademark law, especially in cases involving cross-industry brand disputes. Both companies are keen on defending their brand identities, and this legal battle highlights the growing importance of intellectual property in India’s competitive marketplace.
