India Texture Coatings Market Led By Domestic Innovators
India’s textured coatings sector — a niche yet fast-growing segment of the broader paints and surface finishes market — is increasingly shaped by homegrown companies and strategic industry shifts that reflect evolving urban aesthetics, sustainability priorities and construction quality demands. As developers and designers seek finishes that balance durability with visual appeal, a handful of Indian firms are sharpening their focus on innovation, distribution strength and eco-friendly formulations to capture both residential and infrastructure-related opportunities.
At the forefront is Asian Paints Ltd, India’s largest paint company and a dominant force in texture paints and coatings. Its expansive distribution network — spanning tens of thousands of outlets — ensures widespread availability of textured finishes tailored to varied construction requirements, from luxury residential facades to commercial exteriors. The company has also been integrating trend forecasting and design insight programmes that help architects and builders experiment with textured aesthetics while adhering to performance expectations.Competing closely is Berger Paints India Limited, a long-established name in decorative and industrial coatings. Berger’s strategic emphasis on product breadth — including specialised texture coatings with enhanced weather resistance and finish durability — positions it favourably among developers who prioritise long-term surface performance in India’s varied climatic regions.
Another notable innovator is Kansai Nerolac Paints Limited, recognised for integrating low-VOC and water-based coating solutions that resonate with sustainable building targets and indoor air quality standards. Its R&D investments are increasingly directed toward environmentally accredited textured coatings, supporting architects and builders who seek materials aligned with green-building certification frameworks.Smaller yet dynamic players such as Indigo Paints Limited, have carved niches by focusing on specialised finishes and functional coatings that address specific application requirements — for example, exterior texture formulations designed for high humidity and temperature swings in coastal and tropical cities. This kind of targeted innovation has helped such companies build relevance beyond traditional decorative segments.
Domestic market momentum is also fuelled by strategic transactions that are reshaping the competitive landscape. For instance, recent acquisitions and portfolio expansions by Indian chemical and coatings firms aim to bolster their offerings in high-performance and specialty segments, increasing the depth of product options available for textured applications.Market analysts note that demand for texture coatings is buoyed by rapid urbanisation, a growing preference for modular aesthetics, and rising middle-class interest in premium finishes for condominiums, office parks and public-use infrastructure. Government urban missions and housing initiatives are catalysing construction in tier-II and tier-III cities, expanding the addressable market for texture coatings that both enhance façade resilience and contribute to lower maintenance costs over building lifecycles.
Challenges remain — including competition from global brands and raw material cost volatility — but the domestic ecosystem’s growing innovation capacity, coupled with urban demand for sustainable, high-quality finishes, positions Indian textured coatings manufacturers as influential contributors to the future of construction aesthetics and performance.
