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India Property Demand Concentrates In Higher Segments

India’s residential property market in 2025 delivered a paradox that is reshaping urban housing economics: fewer homes were sold overall, yet the sector generated higher transaction value as buyers gravitated decisively towards premium properties. The divergence highlights a structural transition underway in how Indian households and developers approach housing decisions.

Across major cities, total residential unit sales declined by about 11 per cent during the year, reflecting stress in the mass and affordable housing segments. Homes priced below Rs 1 crore saw a sharp contraction, signalling affordability pressures, rising construction costs and cautious sentiment among first-time buyers. This decline, however, was offset by sustained momentum in higher-priced homes, which continued to attract financially secure end-users and investors. Premium housing India emerged as the primary growth engine. Apartments priced above Rs 1 crore expanded their share of total sales to nearly two-thirds of the market, up significantly from the previous year. Demand was especially strong in the Rs 1.5–3 crore bracket, indicating a preference for larger homes, better amenities and locations aligned with employment hubs and transport infrastructure. Urban economists say this shift reflects lifestyle recalibration after the pandemic, with buyers prioritising space, quality and long-term value. Despite lower volumes, the total sales value of residential transactions rose by around 11 per cent, underlining the market’s move towards fewer but higher-value deals. Developers, facing elevated input costs and land scarcity in urban cores, increasingly focused on margin-accretive projects rather than chasing scale through mass housing.

City-level trends reveal both resilience and disparity. Southern markets, particularly Chennai, stood out with strong growth in housing sales, supported by steady end-user demand and a transition from independent houses to apartments. Bengaluru, Mumbai and Pune continued to dominate in absolute volumes, together accounting for a substantial share of national sales, backed by diversified job markets, established social infrastructure and sustained purchasing power. In contrast, some northern markets saw sharper volume corrections, reflecting affordability constraints and cautious buyer behaviour. Even so, residential prices across major cities continued to rise, with annual appreciation ranging from mid to high single digits and touching double digits in select premium micro-markets. Controlled inventory levels and disciplined launch strategies helped developers maintain pricing power. Supply patterns reinforced this premium tilt. Overall project launches declined modestly, but premium housing supply remained a strategic focus. Developers selectively advanced projects in high-demand locations while deferring or downsizing mid-range offerings based on local absorption trends. From a policy and planning perspective, the growing dominance of premium housing raises concerns about inclusivity and urban balance. Housing specialists warn that prolonged weakness in affordable supply could widen socio-spatial divides, pushing lower-income households farther from employment centres and increasing transport-related emissions.

Looking ahead, analysts expect premium housing India to continue driving market value, even if unit sales fluctuate. The challenge for India’s cities will be ensuring that this value-led growth is complemented by renewed investment in affordable, climate-resilient housing to sustain equitable and functional urban development.

Also Read: India Property Sales Show Clear Premiumisation Trend

India Property Demand Concentrates In Higher Segments