The Indian automotive market, with a majority of prospective car buyers expressing a willingness to adopt new energy vehicles (NEVs) as their primary choice by 2030. Conducted by Urban Science in collaboration with The Harris Poll, the study found that approximately 83% of the 1,000 respondents in India are considering an NEV for their next vehicle purchase, a significant indication of shifting consumer attitudes towards sustainable transportation.
The survey highlights an intriguing willingness among buyers to pay a premium for electric vehicles, with participants indicating they would consider spending up to 49% more than the cost of comparable petrol or diesel vehicles. This readiness to invest reflects a growing awareness of the environmental benefits and long-term savings associated with electric mobility. Key to this optimistic outlook is the rapid expansion of India’s public EV charging network. Currently, over 6,000 charging stations are operational across major urban centres and along highways, a figure expected to soar to over 100,000 by 2027. Such infrastructure development is crucial for alleviating range anxiety among potential electric vehicle owners, thereby enhancing the overall appeal of NEVs.
Furthermore, the Indian government has enacted proactive policy measures to foster the EV sector, promoting a conducive environment for both consumers and manufacturers. However, the survey does not shy away from highlighting the challenges that India faces in comparison to China, a dominant force in the global EV landscape. China’s expertise in producing lithium-ion batteries, electric motors, and establishing comprehensive charging networks presents a stark contrast to India’s current position. To fully realise its EV ambitions, the survey suggests that India should seek collaboration with Chinese companies. Such partnerships could accelerate the development of India’s EV infrastructure, making electric cars more affordable and accessible to the broader population. China’s successful implementation of city-wide electric bus fleets and expansive charging networks serves as a valuable model for India.
From a sustainability perspective, the transition to NEVs holds the potential to significantly reduce carbon emissions, aligning with global climate goals. The survey emphasizes that embracing electric mobility is not merely a trend but a necessary shift towards sustainable urban transportation.
