G Square, India’s leading plotted development real estate firm, has acquired 62.38 acres of land across the emerging micro-markets of Red Hills, Puzhal, and Karanodai. The investment, pegged at ₹230 crore, will be used to develop 1,091 ready-to-construct villa plots in one of the largest residential land deals in the city’s northern corridor.
The project arrives at a critical juncture as North Chennai, historically perceived as industrial and underdeveloped, undergoes a marked transformation. Bolstered by large-scale infrastructure projects such as the Chennai Outer Ring Road, upcoming Peripheral Ring Road, and the metro rail extension, the region is quickly becoming a key residential zone. Improved access to educational institutions, hospitals, and commercial developments has also contributed to a sharp increase in demand for well-planned housing options.
G Square’s latest venture aligns closely with these urban trends. The newly acquired land parcels are located strategically with proximity to upcoming hubs like the FinTech City in Madhavaram, the Multi-Modal Logistics Park at MMBT, and Origins by Mahindra near Ponneri. These zones are emerging as magnets for residential growth, spurred by the promise of seamless connectivity and robust civic infrastructure.
A senior official from G Square said the expansion signals a shift in perception about North Chennai’s liveability and potential. “North Chennai is no longer the city’s blind spot. It is a thriving corridor of opportunities. Our plotted developments come with legal clarity, robust security, and infrastructure that is ready from day one, giving homebuyers the confidence to build without delays.”The projects will offer a suite of features including blacktop roads, street lighting, round-the-clock CCTV surveillance, and access to financial assistance through bank-approved EMI schemes. Buyers will also be eligible for one year of complimentary maintenance, providing a hassle-free transition from purchase to possession.
With plug-and-play readiness and gated security, these villa plots cater to both aspiring homeowners and investors seeking long-term capital appreciation. The legal sanctity of each plot—ensured through clear title deeds and regulatory approvals—offers additional assurance in a market often fraught with documentation uncertainties.The broader narrative is one of urban equity. As housing supply in central Chennai becomes scarce and prohibitively expensive, North Chennai offers a more inclusive alternative. Here, middle-income families, working professionals, and first-time buyers can access quality real estate that is both affordable and future-ready.
As the skyline of North Chennai gradually shifts from industrial sheds to modern homes, G Square’s entry into this market is more than just a business move—it is a timely response to a growing demographic’s housing aspirations. While it remains to be seen how swiftly these plots are absorbed, their presence alone marks a significant step towards a more balanced and sustainable urban expansion of Chennai.
In this reimagined urban future, North Chennai may well emerge as the city’s most transformative housing frontier.
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