The Eros Group, a prominent Delhi-based real estate developer, is making a substantial push in the Greater Noida real estate market with an investment nearing ₹400 crore. This capital injection is earmarked for the third phase of their ambitious Sampoornam 3 project, a development poised to significantly enhance their market presence.
The investment is focused on the construction of five new towers within the Sampoornam 3 project, which encompasses a sprawling 21,728 square meters (approximately 5.37 acres). The project features a blend of 2 and 3 BHK apartments spread across a total of 11 towers. Notably, the initial sales phase has been launched for five of these towers, offering 318 units out of the project’s total 726. The strategic location of these towers, near the forthcoming Aqua Line metro station by the Noida Metro Rail Corporation (NMRC) in Sector 2, and along a major 130-meter-wide road linking KP-5 and Depot metro stations, further enhances their appeal. The Eros Group has already achieved significant milestones with this project, having sold inventory worth ₹200 crore before the official launch, underscoring the strong demand for the units. The company attributes this early success to the confidence homebuyers have in the Eros brand, as expressed by the director of Eros Group.
According to a recent Anarock report, the Noida and Greater Noida real estate markets have been robust, with approximately 8,425 units sold in the first half of 2024. Among these, 42% were luxury homes, 13% were affordable, and the remaining 45% fell into the mid and premium segments, priced between ₹40 lakh and ₹1.5 crore. This data highlights a sustained interest in varied housing segments, particularly mid and premium units, which are increasingly popular among buyers. The Sampoornam 3 project, with its strategic location and robust early sales performance, exemplifies the growing confidence in the Greater Noida real estate sector. The Eros Group’s investment reflects a strategic effort to capitalise on the region’s evolving market dynamics and increasing demand for high-quality residential options.