The Delhi government is set to launch a month-long cleanliness campaign across the city from August 1, mobilising active participation from schools, resident welfare associations (RWAs), and various community groups. This large-scale initiative, initiated in response to a call from the Prime Minister, underscores a concerted effort to achieve visible and effective cleanliness, crucial for fostering sustainable, eco-friendly urban environments and enhancing public health.
The preparations for this ambitious campaign were meticulously reviewed during a high-level meeting chaired by Delhi Education and Urban Development Minister Ashish Sood. The Minister underscored that the success of this campaign hinges on collective responsibility, emphasising that the impact of cleanliness efforts must be tangibly felt on the ground. This holistic approach, involving multiple government departments and civic bodies, highlights a comprehensive strategy to address urban sanitation challenges.
Minister Sood directed officials to intensify awareness activities, particularly targeting unauthorised colonies, slums, and underdeveloped areas. This inclusive focus aims to ensure that the benefits of the campaign reach every corner of the capital, promoting equitable access to clean living environments regardless of socio-economic status. By actively engaging RWAs, community groups, and local residents, the campaign seeks to instil a sense of ownership and encourage sustained cleanliness within neighbourhoods, fostering a more collaborative approach to urban hygiene.
A significant aspect of the campaign involves the active participation of educational institutions. The Education Secretary has been instructed to involve both government and private schools, extending cleanliness activities beyond school campuses to parks, markets, streets, and religious places. Students are encouraged to act as “Cleanliness Ambassadors,” inspiring their families and broader communities to support the drive. This educational component is vital for cultivating long-term behavioural changes and embedding a culture of cleanliness from a young age.
Furthermore, all government offices are mandated to conduct cleanliness drives within their premises during the first two days of the campaign, setting a precedent for public sector accountability. To facilitate citizen engagement and transparency, the Urban Development Department and MCD have been tasked with launching a dedicated portal. This digital platform will allow citizens and RWAs to register, upload photos of cleaned areas, or report spots requiring attention, leveraging technology for real-time monitoring and feedback.
The Revenue Department has been instructed to form teams of senior officers to engage directly with RWAs, spreading awareness about hygiene and sanitation. The campaign also plans to involve celebrities to boost public participation, utilising various communication channels such as street plays, songs, posters, and public announcements to promote its message widely. These multi-pronged communication strategies are designed to maximise outreach and foster a city-wide movement towards cleanliness.
This month-long cleanliness drive is more than a temporary intervention; it represents a significant step towards Delhi’s vision of becoming a truly sustainable and healthy metropolis. By actively involving citizens, leveraging technology, and promoting a collective responsibility for cleanliness, the campaign aims to mitigate pollution, improve public health outcomes, and enhance the overall quality of life. Such initiatives are fundamental for building gender-neutral cities where environmental well-being is a shared priority, ensuring a cleaner, greener, and more resilient future for the capital.
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