Mahindra & Mahindra has rolled out a door-to-door service offering for electric vehicle owners in the Delhi NCR as part of a broader aftersales network expansion aimed at improving convenience and strengthening support for its growing EV and SUV customer base.
The initiative reflects a strategic pivot by the automaker to elevate customer experience in India’s fast-expanding electric mobility segment by overcoming traditional barriers around maintenance access and service turnaround times. Under the new model, Mahindra has deployed specialised electric service vans — branded as part of an Electric Vehicle Assistance Network — equipped to provide routine maintenance, minor repairs and vehicle washing at customers’ locations without requiring a trip to a physical service centre. Each eVan is outfitted with essential equipment such as onboard battery chargers, hydraulic lifts, wheel balancers and other care tools to support periodic checks and basic servicing needs.
This doorstep EV service comes as Mahindra concurrently expands its physical service footprint in the region, inaugurating five new service touchpoints that add the equivalent of around 70 additional working bays to its existing network. These facilities will cater to the company’s SUV and commercial vehicle portfolio while bolstering capacity to reduce waiting times and improve operational efficiency. In addition to mobile support and expanded service centres, Mahindra has established a 26,000-square-foot Mahindra Institute of Learning Excellence in the region to upskill technicians and service personnel in the latest mechanical, electrical and bodyshop practices. The training centre is intended to ensure that technical staff are well equipped to handle increasingly complex vehicles, including EVs with advanced technology stacks.
The move comes amid a broader shift within India’s automotive sector towards strengthening EV support infrastructure — an essential component of the electric mobility ecosystem that complements charging networks and purchase incentives. By bringing maintenance services directly to owners’ homes or workplaces, Mahindra aims to streamline the ownership experience and address common pain points around service accessibility, particularly in densely populated and high-demand markets like Delhi NCR. For EV advocates and users, on-site service offering may help reduce downtime, encourage regular maintenance and contribute to optimized vehicle performance over the lifecycle. Yet industry observers emphasise that major repairs and technical diagnostics will still require visits to authorised centres, meaning this doorstep model serves as a complementary layer rather than a full replacement for traditional facilities.
From a market development perspective, the strategy aligns with Mahindra’s broader goals of deepening customer engagement and building long-term loyalty in a segment where service quality often becomes a differentiator. As India’s electric vehicle adoption accelerates — driven by supportive policies and growing consumer interest — enhanced aftersales support infrastructure will be critical in ensuring sustainable growth and confidence among EV owners.
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Delhi NCR EV Owners Get Mahindra Door-To-Door Support
