Dubai’s commercial real estate landscape marked a high-profile milestone as Danube Group sold out its one million sq ft premium office tower, “SHAHRUKHZ by Danube,” named after Bollywood superstar Shah Rukh Khan. The Sheikh Zayed Road project achieved total bookings of AED 2.1 billion (over Rs 5,000 crore), significantly exceeding initial estimates and reflecting robust demand for Grade A office spaces in the city.
The 55-storey tower, launched last month in Mumbai with Khan in attendance, represents an investment of approximately Rs 3,500 crore, covering land acquisition, construction, and ancillary costs. Danube Group’s Founder and Chairman, Rizwan Sajan, described the sell-out as a testament to Dubai’s growing appeal among global investors seeking premium commercial assets. The event at the Dubai Exhibition Centre attracted roughly 7,000 participants, including brokers and prospective investors, underlining the strong market enthusiasm. Industry experts note that Dubai’s shortage of top-tier office space has created a fertile environment for landmark developments. “The tower was designed after a detailed study of over 100 international projects to deliver a space that meets global standards,” said Adel Sajan, Managing Director of Danube Group. More than 900,000 sq ft of the tower will be dedicated to office use, addressing the acute demand from multinational companies looking to establish a base in Dubai.
Beyond commercial considerations, SHAHRUKHZ by Danube is positioned as a landmark project that reinforces Dubai’s urban identity. The celebrity branding not only enhances market visibility but also aligns with Dubai’s strategy to attract premium investors and international businesses. “Projects of this scale and design elevate the city’s skyline while offering investors a secure, high-quality asset,” an urban development analyst noted. The success of this project also highlights the significant participation of Indian investors in Dubai’s real estate market, with Danube Group estimating that 25% of annual property sales worth Rs 22,000 crore come from Indian nationals. Founded in 1993, Danube Group has launched 40 projects to date, delivering 18, while the remaining developments are under construction, showcasing the company’s expanding footprint across Dubai.
As Dubai continues to attract global capital and premium commercial developments, projects like SHAHRUKHZ by Danube illustrate the intersection of celebrity branding, strategic urban planning, and sustainable high-rise construction. Analysts predict that demand for Grade A office and mixed-use developments will remain strong in the coming years, reinforcing Dubai’s status as a leading commercial hub.
Danube Group Sells One Million Sq Ft Shah Rukh Khan Tower Dubai
