Coimbatore strengthens premium furniture access with launch of Hettich experiential store
Coimbatore has marked a new milestone in premium home interiors with the launch of its first Hettich Exclusive (HeX) store, expanding the city’s access to high-quality, German-engineered furniture and fittings. The experiential store offers residents and industry professionals immersive, hands-on design experiences, featuring integrated kitchen appliances, architectural door solutions, and modular furniture. With expert designers available for personalised consultations, Hettich aims to transform how Coimbatore’s homeowners and architects engage with contemporary, durable, and sustainable interior solutions.
The HeX store, located in R.S. Puram, introduces a new dimension to Coimbatore’s interior solutions market by combining product display with interactive design services. Visitors can explore curated setups of modern furniture equipped with premium fittings, aluminium profiles, shelving systems, and built-in appliances. The store’s Free Design Services allow clients to collaborate with professional designers, creating tailored solutions that optimise space while reflecting individual style and functionality preferences.Industry analysts note that such experiential retail models are gaining traction in South India, where rising disposable incomes and design awareness are reshaping consumer expectations. “Experiential stores enable customers and architects to evaluate product quality and compatibility in real-life settings rather than relying on catalogues,” a senior urban planner said, highlighting the growing influence of hands-on engagement in urban residential design.
Hettich India’s expansion strategy in South India includes both company-owned and franchise stores, aiming to strengthen its footprint across the region. The Coimbatore launch is part of a nationwide plan to create immersive brand touchpoints, helping consumers understand the durability, adaptability, and long-term value of high-quality furniture hardware. Experts observe that these stores also provide architects and interior designers with inspiration and practical solutions for modern, efficient, and sustainable interiors.The store’s offerings align with broader urban sustainability objectives by emphasising modular, long-lasting, and energy-efficient designs. Hettich’s hardware and fittings are engineered to extend product lifecycles, reducing resource wastage and promoting environmentally responsible practices in residential and commercial spaces. By making these solutions accessible in Coimbatore, the brand contributes indirectly to sustainable urban living while meeting growing demand for premium interior solutions in tier-2 Indian cities.
Moreover, the HeX store strengthens Coimbatore’s position as a hub for innovation in home interiors, providing residents with access to globally recognised German engineering in furniture fittings and design solutions. As cities evolve and lifestyles shift towards modernity, experiential retail formats like Hettich’s bridge the gap between advanced design technology and local consumer needs, creating a more informed, engaged, and design-conscious urban population.
