Century Real Estate has set an ambitious sales target for the current financial year, signalling growing confidence in Bengaluru’s premium housing and plotted development markets at a time when land scarcity and rising construction costs are reshaping urban real estate economics.
The Bengaluru-based developer is aiming to cross Rs 3,000 crore in residential sales, building on strong momentum from the first three quarters of the year. Industry analysts tracking the city’s housing cycle say the company’s performance reflects two converging trends: sustained end-user demand and a decisive shift toward higher-value formats, particularly in northern growth corridors. North Bengaluru has emerged as a focal point of the firm’s strategy, driven by infrastructure upgrades, proximity to the international airport, and the gradual decentralisation of employment hubs. Large-format developments that integrate housing, commercial spaces, education, and retail are increasingly shaping buyer preferences in this zone, as households seek reduced commute times and self-contained neighbourhoods. Plotted developments, once seen primarily as speculative investments, have re-emerged as a mainstream residential choice. Urban planners note that such projects offer flexibility, lower initial entry costs, and a sense of ownership that resonates with first-generation homeowners as well as upwardly mobile professionals. For developers with access to clean, contiguous land parcels, plotted layouts also offer phased execution and lower construction risk. Alongside this, luxury housing has gained noticeable traction in Bengaluru, traditionally considered a mid-priced residential market. Premium projects in well-connected micro-markets are now attracting founders, senior professionals, and business owners willing to pay for location certainty, product quality, and long-term value.
Real estate consultants observe that price benchmarks at the top end of the city have shifted materially over the past two years, reflecting both limited supply and rising aspirations. A key differentiator for Century Real Estate lies in its extensive land holdings accumulated over several decades. As regulatory hurdles and acquisition costs make large parcels increasingly difficult to secure, developers with legacy land banks are better positioned to plan integrated, infrastructure-ready projects. This advantage also enables more competitive pricing relative to newer entrants, even in higher-value segments. The company is also entering the final quarter of the year with multiple launches across residential formats, supported by a strong balance sheet and recent capital inflows. Market observers say this financial flexibility is critical in a sector undergoing consolidation, where execution capability and delivery credibility are becoming as important as location. From an urban development perspective, the rise of large-scale townships and luxury projects underscores the need for parallel investment in public transport, water management, and climate-resilient infrastructure. As Bengaluru continues to expand outward, planners warn that sustainable growth will depend on how effectively private development aligns with civic capacity.
Looking ahead, analysts expect demand in the city to remain largely end-user driven, with larger homes and integrated communities gaining preference. For developers with scale, capital, and land security, the next phase of Bengaluru’s growth may offer both opportunity and responsibility in shaping more liveable urban environments.
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Century Real Estate Targets Premium Housing Surge
