Birla Estates Pvt. Ltd., the real estate arm of Century Textiles and Industries Limited under the Aditya Birla Group, has secured a significant 5-acre land parcel in Sector 71, Gurugram, marking a strategic move to enhance its footprint in the NCR region. This acquisition, with a development potential of approximately 10 lakh square feet, is poised to redefine the cityscape with high-end residential towers and accompanying luxurious amenities.
Located on Southern Peripheral Road (SPR) in Sector 71, the site offers prime connectivity to key areas such as Delhi, Dwarka Expressway, Sohna Road, and Golf Course Extension Road. It also boasts proximity to renowned educational institutions, hospitals, and various commercial and retail hubs, making it an ideal choice for upscale living.The upcoming residential development is expected to generate revenues exceeding INR 1400 crore, featuring meticulously designed residences that aim to set new benchmarks in luxury living. The project will include state-of-the-art clubhouse facilities and landscaped areas, enhancing the overall lifestyle appeal for future residents.
Birla Estates’ expansion strategy in the NCR market aligns with its existing projects in Golf Course Extension Road, Sector 31 in Gurugram, and Mathura Road in Delhi. This latest acquisition underscores the company’s commitment to delivering excellence in real estate development while catering to the growing demand for premium housing options in Gurugram.”The addition of Sector 71, Gurugram to our portfolio marks a significant milestone in our growth journey,” stated a spokesperson from Birla Estates. “We are focused on creating not just homes but lifestyle experiences that reflect our commitment to quality and innovation.”
Commenting on this latest expansion, K. T. Jithendran, MD & CEO at Birla Estates said, “Gurugram has been a pivotal market for us from the outset. The real estate potential in this micro-market is immense and reinforces our strong focus in the Delhi-NCR region. With this acquisition, we aim to cater to homebuyers seeking exclusivity and distinctive living experiences. At Birla Estates, our commitment transcends luxury; our ethos is to embrace a vision of residences that embody a legacy of dedication and excellence.”
