Bhumika Realty has reinforced its leadership team with the appointment of Dr Ram Kona as President and Head – CRM, marking a strategic push to enhance customer engagement and long-term client value across the company’s portfolio. Based in Mumbai, Dr Kona will spearhead customer relationship strategy, lifecycle management, and experience excellence, aligning business priorities with the evolving expectations of India’s real estate buyers.
The appointment underscores Bhumika Realty’s focus on people-first practices in an increasingly competitive housing market, where transparency, personalised service, and sustained client trust are becoming decisive factors. Industry experts note that companies integrating robust CRM frameworks can strengthen retention, accelerate repeat business, and build more resilient customer communities. Dr Ram Kona brings multi-sector expertise spanning real estate, financial services, and academia. Before joining Bhumika Realty, he served as President and Chief Business Officer at Mista Infra, where he managed analytics, housing finance initiatives, and CRM strategy. His career includes senior leadership roles at M3M India, Runwal Realty, Omkar Realtors & Developers, and Lodha Group, where he helped shape customer engagement policies and operational efficiency across large portfolios.
In addition, Dr Kona has extensive banking experience, having held leadership positions at YES Bank, Axis Bank, IDBI Bank, and Global Trust Bank. His academic tenure at GITAM University complements his practical experience, integrating research-driven insights into customer-centric business practices. A senior real estate analyst highlighted that “cross-industry experience in CRM allows leaders to implement innovative frameworks that balance analytics, service quality, and client retention, which is critical for sustainable growth.” Bhumika Realty emphasises that the CRM function is central to delivering differentiated buyer experiences across its residential and commercial projects. Dr Kona is expected to integrate analytics into decision-making, optimise customer lifecycle management, and implement structured frameworks to maintain high service standards. Analysts suggest that such initiatives can elevate brand credibility, encourage informed buyer decisions, and strengthen investor confidence in India’s urban real estate markets.
Mumbai’s evolving residential landscape is witnessing increased demand for transparent, service-oriented real estate experiences, particularly among high-value clients and institutional investors. By strategically investing in CRM leadership, Bhumika Realty is positioning itself as a customer-centric developer capable of blending operational efficiency with long-term relationship-building. Looking ahead, Dr Kona’s leadership is anticipated to strengthen Bhumika Realty’s market competitiveness while embedding sustainable practices in client engagement strategies, supporting the broader vision of inclusive, resilient, and high-quality urban development.
Bhumika Realty Strengthens Leadership with Dr Ram Kona
