Bengaluru footprint, TVS Emerald, the real estate division of the TVS Group, has acquired a 7.18-acre parcel of land near Rayasandra Lake in southeast Bengaluru. The company intends to launch a premium residential development expected to generate revenues exceeding ₹700 crore.
“This site presents an excellent opportunity to develop a premium residential community, given its superior location and accessibility,” said Sriram Iyer, director and CEO of TVS Emerald. He highlighted Rayasandra’s strategic placement near Bengaluru’s thriving IT corridor and ongoing infrastructure upgrades as key drivers of future demand.As the company’s seventh major land acquisition in Bengaluru, this purchase reinforces its long-term commitment to the city. In February, TVS Emerald acquired a significantly larger 10-acre plot in Sathnur, projecting ₹1,600 crore in revenue from that development. Other recent expansions include parcels in Chennai and northern Bengaluru, bringing its total development pipeline to approximately 8 million sq ft.
Rayasandra increasingly stands out as a residential hotspot. Proximity to the IT belt, improved road networks, and infrastructure investments have elevated its appeal among upwardly mobile professionals and families. Real estate analysts predict the area will continue to witness strong growth, making it fertile ground for premium housing.TVS Emerald’s entry signals confidence in the region’s long-term potential. Market watchers view the move as part of a multi-pronged strategy to offer environmentally responsible, high-quality homes in rapidly expanding neighbourhoods. The company has signalled its intent to deliver sophisticated urban living, though it has yet to disclose the launch timeline or specifics regarding unit mix and amenities.
The story unfolds against the backdrop of Bengaluru’s evolving urban dynamic. Southeast corridors have emerged as focal points for developers chasing the next wave of residential demand. With a growing middle class and the city’s sustained economic expansion, that demand is translating into rising land prices and a shift in housing preferences.By focusing on sustainable, premium communities in well-connected localities, builders like TVS Emerald are shaping the city’s suburban landscape. Their approach aligns with broader goals of creating green, gender-neutral, and equitable living environments—offering residents a balance of contemporary lifestyle and ecological responsibility.
While TVS Emerald refines its project blueprint, the market will be watching for launch details, pricing strategy, and sustainability features, all of which will define the project’s appeal. As Bengaluru continues its trajectory as a bustling metropolis, the Rayasandra acquisition may well mark a significant milestone in the city’s real estate transformation.
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