India’s luxury housing market is undergoing a structural shift, with affluent homebuyers increasingly prioritising wellness, privacy and liveability over traditional markers of scale and opulence, according to insights from an upcoming research report by Godrej Properties.
A preview of The Elevated Living Edit, based on responses from nearly 1,500 high-net-worth individuals across seven major Indian cities, indicates that luxury housing is now being evaluated through the lens of everyday experience rather than just location or apartment size. One of the most significant findings highlights the growing demand for openness within urban homes. Around 84% of luxury buyers prefer residences with private balconies, underscoring the importance of indoor outdoor living, even in high-density developments. High-rise living continues to dominate buyer preference, but with a stronger emphasis on spatial comfort and environmental connection. Wellness has emerged as a central pillar of luxury housing demand. Nearly 70% of respondents prioritise homes that offer dedicated yoga or meditation spaces, signalling that wellness-led planning has moved from being an aspirational feature to a baseline expectation among premium buyers. Green zones, outdoor extensions and thoughtfully designed common areas are now seen as essential components of luxury developments. Design preferences are also evolving. About 70% of buyers associate luxury with modern, minimalist aesthetics, reflecting a clear move away from ornate interiors and excessive embellishment. Clean lines, functional layouts and intuitive design are increasingly viewed as markers of sophistication.
Privacy-oriented features are gaining traction as well. The survey reveals that 74% of luxury homebuyers consider private elevators an important feature, while more than 60% favour dedicated pet lifts. Notably, 43% of respondents expressed willingness to pay an additional Rs 10-20 lakh for enhanced privacy and controlled access, highlighting a growing readiness to invest in personalised conveniences. Industry experts note that these trends reflect a broader shift in buyer psychology. Luxury is no longer defined solely by exclusivity or visual grandeur but by trust in the developer, long-term liveability and the quality of everyday life a home can support. Brand credibility and consistent delivery are increasingly influencing purchase decisions in the premium segment. The findings also point to the rising importance of technology and data-led decision-making, as buyers seek transparency, predictability and assurance in high-value transactions. This evolution is reshaping how developers conceptualise and market luxury projects across India’s key metropolitan markets.
As India’s premium housing segment matures, the focus appears to be moving decisively towards homes that balance wellness, design efficiency and privacy, signalling a more conscious and experience-driven approach to luxury living.
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Wellness, privacy and trust redefine luxury housing demand in India
