Hyderabad ABC Spacery Centre Elevates Home Design Market
A significant expansion in organised home and lifestyle solutions took shape in Hyderabad with the launch of a 75,000-square-foot interactive home solutions hub at Shamshabad, designed to consolidate multiple design and construction categories under one roof. Positioned as a comprehensive destination for modern living solutions, the facility aims to streamline choices for homeowners, builders and design professionals amid rising urban housing demand and increasing consumer expectations for integrated offerings.
Developed through a strategic partnership between ABC Group International, Patel Marketing Group and Subha Gruha Group, the facility signals a shift in how home improvement products are retailed and experienced in South India’s third-largest city. The hub brings together a curated portfolio of tiles, sanitaryware, bath fittings, modular kitchens, wardrobes, lighting, furniture, doors and windows, and smart home technologies, enabling customers to visualise and plan interior spaces comprehensively ahead of purchase.Urban designers and retail analysts see the model as part of a broader evolution in the housing supply chain, where large-format experience centres act as catalysts for informed decision-making and seamless project execution. By presenting products and services across categories in a single location, such hubs reduce fragmentation in procurement and offer economies of scale for mid- to high-end residential developers, architects and owner-occupiers alike.
The choice of Shamshabad, along the NH-44 corridor near Hyderabad’s airport, underscores the strategic placement of lifestyle retail amid fast-growing urban nodes. Urban growth corridors, particularly those connected to infrastructure assets like airports and expressways, tend to attract investments in retail and services that support both residential communities and incoming business travellers. An urban economist notes that such developments often cluster where disposable incomes, real estate activity and infrastructure connectivity converge, expanding the addressable market for premium design offerings.From an industry development perspective, the centre’s comprehensive product mix reflects demand diversification among Indian households. India’s home interiors sector, long dominated by standalone showrooms and fragmented supply, is increasingly adopting integrated experience formats that blend product discovery with design consultation and after-sales support. For builders and developers, the consolidation of suppliers and categories accelerates procurement timelines and can contribute to cost predictability in project budgets.
However, the success of such large-format hubs also hinges on operational sustainability and relevance. Experts emphasise the need for data-driven customer service platforms, digital design tools and post-purchase support to ensure repeat engagement and measurable value for users. This focus aligns with broader industry trends toward consumer-centric experiences and deeper integration of technology in home design.
The inauguration, attended by key industry figures from the building materials and interiors ecosystem, positions Hyderabad not just as a real estate growth centre but as a lifestyle retail hub that mirrors evolving preferences among urban residents. As demand for premium, design-led solutions grows alongside residential development, formats like this hub may influence how cities in India’s next wave of urban expansion cater to changing consumer expectations.
